New England Journal of Entrepreneurship: Volume 1 Issue 1 , Open Access


Table of contents

The Entrepreneur

Stanley I. Mason

Stanley I. Mason, Jr. has had an incredible impact on our lives. This feature article describes his journey to becoming an inventor and entrepreneur.


Franchising and Entrepreneurship: High Reward or High Risk?

Gad J. Selig

According to the Department of Commerce, start-up, small, and family businesses are among the fastest growing areas of employment. Even under the best economic environment…


Customer Service and Satisfaction: Competitive Advantage and Beyond

Stanley Bazan

This article examines how excellence in customer service and satisfaction can be a major source of competitive advantage and profits for small businesses. The costs and causes of…


Redefining Loyalty: Motivational Strategies and Employee Loyalty in an Era of Downsizing

Sandra Obilade

Retaining employee loyalty after restructuring is a problem for all types of businesses. The major issue concerns how management and employees can establish a new, mutually…


Value Creation in New Firms: Evidence from the Biotechnology Industry

Joseph E. Coombs, David L. Leeds

The purpose of this study is to empirically examine those factors that enhance the value of newly public firms. The article presents a model for the market value of a newly public…

Paint-Your-Own Pottery Case Study

Lisa Morin

There are currently more than seventy paint-your-own pottery shops in the United States. Although the concept of such studios is fairly new in New England, they have been in…

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  • Andres Felipe Cortes
  • Younggeun Lee