Journal of Contemporary Marketing Science: Volume 7 Issue 2

Factors affecting the adoption of mobile-based electronic payment apps in China: an application of the extended technology acceptance model

Md Sajjad Hosain, Mohammad Afsar Kamal

With the increasing use of Internet and mobile handsets, mobile-based electronic payment apps (MEPAs) are becoming very popular around the world due to having various advantages…

Navigating the digital landscape: how e-marketing and product attractiveness shape company reputation from a customer-centric perspective

Khelood A. Mkalaf, Amer A. Kadhum, Rami Hikmat Al-Hadeethi, Ammar Al-Bazi

This study investigates the influence of e-marketing risks on a Corporation’s Reputation (CR) resulting from its online marketing of products and services.

Electric vehicles purchase intention: the role of mediators using an extended TPB model

Sze Yee Boo, Consilz Tan

This research intends to investigate the determinants that affect consumers’ purchase intention of electric vehicles (EVs) in Malaysia using an extended theory of planned…

Linking consumer attitude with purchasing behavior via interpersonal influences: the role of corporate social responsibility

Sikandar Ali Qalati, Faiza Siddiqui, Kong Yusheng

Consumer purchasing behavior (CPB) plays a crucial role within the hospitality sector, specifically in restaurants situated in China, as it directly impacts the performance and…

Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services

Mohammad Akbari, Shadi Nazarzad, Mohamad Ghasemi Namaghi

In this paper, the relationship of brand logo and purchase intention is investigated along with the mediating role of customer satisfaction, brand preference and brand attitude…

Children’s sensory involvement and parents' purchase decision: the mediating role of parents' attitude

HamidReza Talaie

Children’s sensory involvement refers to the degree to which children engage their senses, such as sight, touch, taste, smell and hearing, in their interactions with the…