Journal of Contemporary Marketing Science: Volume 6 Issue 2

Investigation and prediction of users' sentiment toward food delivery apps applying machine learning approaches

Md Shamim Hossain, Humaira Begum, Md. Abdur Rouf, Md. Mehedul Islam Sabuj

The goal of the current research is to use different machine learning (ML) approaches to examine and predict customer reviews of food delivery apps (FDAs).

Can a nation brand be built with an online tourism brand?

Ömer Sarı, Selma Meydan Uygur

Nation branding efforts are carried out by means of communication. The element, which is the object of communication tools, must have an analogical connection with nation…

Online or offline environment for co-creating food products – final purchasers' preferences vs their readiness to cooperate with offerors

Agnieszka Izabela Baruk

The aim of the article is identifying the hierarchy of products that final purchasers are ready to co-create with offerors and defining the place that food products occupy in this…