Journal of Contemporary Marketing Science: Volume 5 Issue 3

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

Samaan Al‐Msallam, Amal Abdelhadi

This paper examines factors that lead consumers to engage in unethical consumer behaviour (UECB) to develop a framework for understanding this phenomenon.

Technology attachment, e-Attitude, perceived value, and behavioral intentions towards Uber-ridesharing services: the role of hedonic, utilitarian, epistemic, and symbolic value

Abdulla Al-Towfiq Hasan

The study aims to empirically test the effects of antecedents on behavioral intentions towards Uber-ridesharing services. The antecedents are perceived value (hedonic…

Exploring the effects of brand risk management activities on brand security: a perspective from innovation stimulus as a moderator

Phi Dinh Hoang, Thi Dao Ta, Hai-Yen Thi Bui

Although brand risk management (BRM) is widely acknowledged as critical concern of business leaders, there exists little empirical evidence regarding what activities firms could…