Journal of Contemporary Marketing Science: Volume 5 Issue 2

Customer experience: knowledge mapping based on CiteSpace V analysis

Chunqing Li, Wenhua He, Hong Sheng

The main purpose of this study is to summarize the key literature about research on customer experience, understand the evolution of research hotspots in this research field…

Will winning always encourage risk-taking? The effects of winning–losing perception on consumers’ risk preference

Beixi Wen, En-Chung Chang

This research examines the effects of winning–losing perception, generated from success and failure results, on consumers’ risk preference.

The effect of pictures in online consumer reviews on product evaluation: a study based on positive reviews of attractiveness-relevant products

Ruijuan Wu, Yixiao Hu, Peiyu Li

The objective of this study is to examine the effects of pictures (consumer pictures vs. product pictures vs. no pictures) in online consumer reviews on product evaluation and to…

Examination of customer relations management in banks in terms of strategic, technological and innovation capability

Sümeyye Özdemir, Fatma Sonmez Cakir, Zafer Adiguzel

Banks are fiercely competitive among themselves, focused on satisfying and retaining customers through the extensive use of technology for service innovation and delivery. In this…

Application of the stereotype content model in marketing: a three-level review and future research

Xiaoling Guo, Hao Liu, Yicong Zhang

The aim of this research is to examine the application of the stereotype content model (SCM) in the field of marketing from macro (the country of origin), meso- (corporate image…