Journal of Contemporary Marketing Science: Volume 4 Issue 1


Table of contents

Analysis of progeny–parents family travel process from perspective filial piety: driving factors, intergenerational interaction and tourism evaluation

Guoqun Fu, Chenghu Zhang, Jia'jing Hu

This paper attempts to explore why adult progeny initiate progeny–parents family travel, how two generations interact and deal with intergenerational conflicts during…

Power drives consumer voice behavior

Wenqian Wan, Huaibin Li

The active voice behavior of customers is crucial to the development of enterprises, but few studies have examined how to promote customer voice behavior. Does a sense of…

Hedonic and utilitarian perspective of mobile phones purchase intention

Kwame Owusu Kwateng, Amina Lambert Yobanta, Kofi Amanor

This study sought to examine the differential effect of brand quality and brand prestige on brand purchase intentions of mobile phones by students in Ghana. The study also…

Neuromarketing genetics: a systematic review of literature

Otto Herman Pedreira Goecking, Cristiana Fernandes De Muylder, Henrique Cordeiro Martins, João Luiz da Matta Felisberto

The main goal of this paper is to systematically evaluate the bibliographic production on neuromarketing from 1945 to 2018, with an emphasis on consumer behavior, to…


Retail atmospherics and retail store patronage of supermarkets in emerging economies: mediating role of perceived service quality

Charles Dokcen, Vincent Obedgiu, Gideon Nkurunziza

The purpose of the study is to establish the mediating role of Perceived Service Quality on the relationship between Retail Atmospherics and Retail Store Patronage of…

Is one good enough? Gauging brand love using a visual single-item measure

Salim Moussa

Though brand love is recognized as being an important marketing topic both for theory and practice, a gap still exists with regard to its operationalization. To bridge…

Research on scale development of consumption rituals

Xianzheng Fei, Yajing Huang, Qian Huang

The current research aims to develop a measurement scale of consumption rituals. On the basis of literature review and second-hand data, this paper conceptualizes…

Impact of customers' interpersonal interactions in social commerce on customer relationship management performance

Md Shamim Hossain, Mst Farjana Rahman, Xiaoyan Zhou

Social commerce is a subpart of electronic commerce (e-commerce), where social media is forced to support user contributions. The purpose of this study is to measure the…

Cover of Journal of Contemporary Marketing Science



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Chenting Su
  • Dr Cheng Wang
  • Prof Xiucheng Fan