Journal of Contemporary Marketing Science: Volume 3 Issue 3

How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation

Qingjuan Bu, Yongsheng Jin, Zhaohui Li

With the development of social networking service and WeMedia, virtual brand community has become a typical platform of value co-creation and customers have become a core subject…

Paradigm of new service development projects (NSDPs): “One Basket Fits all”

Muhammad Sabbir Rahman, Bashir Hussain, Mehdi Hussain, Hasliza Hassan, Raechel Johns

The aim of this research is to examine the key determinants influencing the success of new service development projects (NSDPs) across four service typologies context.

Do profitability and authenticity co-exist? A model of sales promotion stereotype content and its perception differences among groups

Changbao Lu, Hang Li, Taoran Xu

Almost every consumer has many experiences of sales promotion and different stereotypes of it. The purpose of this paper is to investigate the model of sales promotion stereotype…

Information-sharing strategy for online platform: the impact of suppliers’ price and advertising competition

Dongsheng Yang, Minghui Xu

In recent years, with the rapid development of the Internet and e-commerce, the online retail business has grown rapidly. E-commerce platforms can track different click data to…

The role of online advertising on purchase intention of smartphones: mediating effects of flow experience and advertising value

Mohitul Ameen Ahmed Mustafi, Md Sajjad Hosain

The paper aims at identifying the role of online advertising on the purchase intention (PI) of smartphones of Bangladeshi customers. The independent variable (online advertising…

Flourishing consumers from brands: brand well-being's conception, dimensions and scale

Lifang Shu, Haiying Wei, Yaxuan Ran

The present research aims to construct the brand well-being concept and develop the brand well-being scale.

The impact of semantic fluency on consumers' aesthetic evaluation in graphic designs with text

Xun Deng, Liangyan Wang

The purpose of this study is to examine the influence of semantic fluency on consumers' aesthetic evaluation in graphic designs with text and the mediating effect of visual…