Table Of Contents: Volume 1 Issue 1
Are benefits of others important? The interaction effect of moral identity and construal level on green consumptionBo Wu, Dongjin Li, Chubing Zhang
The purpose of this paper is to examine the interaction effect of moral identity and construal level on consumer green consumption and the mediating role of…
How face consciousness reverse pro-self-behavior? A study on ecological consumption from the perspective of social value orientationZhuomin Shi, Lufang Wu, Zaoying Kuang
The purpose of this paper is to focus on ecological consumption and test the effect of social value orientation on ecological consumption. What is more, this paper…
The purpose of this paper is to investigate the evolution of wedding-related consumption of urban families in China during the past 50 years.
As the focal point of both academic studies and business practices, the theme strategy of corporate social responsibility (CSR) arouses wide attention. However, extant…
The purpose of this paper is to describe how and why to shift away from bad science practices now dominant in research in marketing to good science practices.
Research on the relationship of the weaker enterprises post-merger brand strategy and consumers’ purchase intentionPeng Yao, Xinxin Wang
Nowadays, many weak brands have acquired strong international brands to accelerate their internationalization. However, “the weakers acquire the strongers” model of M&A…
How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identityXiaoling Guo, Ying-yi Hong
While an increasing number of global brands are of emerging country origin, research about emerging global brands remains scare. The purpose of this paper is to provide…
Online date, start – end:2018
Copyright Holder:Emerald Publishing Limited
- Chenting Su
- Cheng Lu Wang