Journal of Contemporary Marketing Science
Issue(s) available: 5 – From Volume: 1 Issue: 1, to Volume: 3 Issue: 1
Category:
Marketing
Cash on delivery or online payment: mobile channel, order size and payment methods
Banggang Wu, Xiaoyu Deng, Xuebin CuiThe existing research does not systematically explore customers' option about different payment methods, nor does it analyze how shopping channels and shopping scale…
The effect of temporal landmarks on positive illusions and consumer preference for new products with functional risks
Ziqi Shang, Jun Pang, Xiaomei LiuThe purpose of this research is to examine the effect of temporal landmarks on positive illusions and the downstream implications of this effect on consumer preference for…
Social facilitation or social loafing – threshold effect of group size on customer's complaint intention
Xing'an Xu, Lilei Wang, Luqi WangThe purpose of this paper is to examine the threshold effect of group size on customer's complaining intention under group service failures.
Employee proactivity, work engagement, job resources and service recovery performance: a study of structural linkages
Adil ZahoorThis study explores the driver influence of employee proactive personality on service recovery performance with work engagement as mediator. The moderating role of job…
ISSN:
2516-7480Online date, start – end:
2018Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditors:
- Chenting Su
- Dr Cheng Wang
- Prof Xiucheng Fan
Further Information
