Journal of Contemporary Marketing Science

Recent Articles

• Impacts of mate attraction goal on young women’s interests in conspicuous consumption
• Face consciousness and conspicuous luxury consumption in China
• Service fairness and customer satisfaction
• The influence of company microblog interaction tactics on consumer-brand relationship
• Are benefits of others important? The interaction effect of moral identity and construal level on green consumption
• How face consciousness reverse pro-self-behavior? A study on ecological consumption from the perspective of social value orientation
• Digging deep? Digging more? A research on the influence of corporate CSR theme consistency strategy
• Effects of brand alliance on brand equity
• How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity
• Discounts or gifts? Not just to save money