Journal of Contemporary Marketing Science
Issue(s) available: 4 – From Volume: 1 Issue: 1, to Volume: 2 Issue: 3
Category:
MarketingThe impact of customer resources on customer value in co-creation: the multiple mediating effects
Meng Xiao, Qinhai Ma, Man LiCo-creating value with customers is important for companies in order to gain a competitive advantage. Based on resource theory and social interaction theory, the purpose…
The influence of disorderly environment on consumers’ preference for boundaries-the mediating effect of personal control
Weiyu Du, Di Fang, Yang Ye, Sainan QiuThe purpose of this paper is to examine the influence of disorderly environment on consumers’ preferences for boundaries and the mediating effect of personal control in…
ISSN:
2516-7480Online date, start – end:
2018Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditors:
- Chenting Su
- Dr Cheng Wang
- Prof Xiucheng Fan
Further Information
