Journal of Contemporary Marketing Science
Issue(s) available: 16 – From Volume: 1 Issue: 1, to Volume: 6 Issue: 3
Subject:

Investigating online shopping intention and customer participation with risk understanding and evidence available on the site: a study of digikala store
Atousa Noei, Mohammad AkbariIn online shopping, there is often a risk due to the inability to check the products. As a result, it can reduce the impact of factors affecting the intention to buy online, which…
ISSN:
2516-7480Online date, start – end:
2018Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Chenting Su
- Dr Cheng Wang
- Prof Xiucheng Fan