Journal of Contemporary Marketing Science
Issue(s) available: 17 – From Volume: 1 Issue: 1, to Volume: 7 Issue: 1
Electric vehicles purchase intention: the role of mediators using an extended TPB model
Sze Yee Boo, Consilz TanThis research intends to investigate the determinants that affect consumers’ purchase intention of electric vehicles (EVs) in Malaysia using an extended theory of planned…
Navigating the digital landscape: how e-marketing and product attractiveness shape company reputation from a customer-centric perspective
Khelood A. Mkalaf, Amer A. Kadhum, Rami Hikmat Al-Hadeethi, Ammar Al-BaziThis study investigates the influence of e-marketing risks on a Corporation’s Reputation (CR) resulting from its online marketing of products and services.
Factors affecting the adoption of mobile-based electronic payment apps in China: an application of the extended technology acceptance model
Md Sajjad Hosain, Mohammad Afsar KamalWith the increasing use of Internet and mobile handsets, mobile-based electronic payment apps (MEPAs) are becoming very popular around the world due to having various advantages…
Linking consumer attitude with purchasing behavior via interpersonal influences: the role of corporate social responsibility
Sikandar Ali Qalati, Faiza Siddiqui, Kong YushengConsumer purchasing behavior (CPB) plays a crucial role within the hospitality sector, specifically in restaurants situated in China, as it directly impacts the performance and…
ISSN:
2516-7480Online date, start – end:
2018Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Chenting Su
- Dr Cheng Wang
- Prof Xiucheng Fan
Further Information
