Journal of Hospitality and Tourism Insights: Volume 7 Issue 3

Guest editorial: Marketing via smart technologies in hospitality and tourism

Nikolaos Stylos, Yangyang Jiang, Albena Pergelova

Machine learning-based model for customer emotion detection in hotel booking services

Nghia Nguyen, Thuy-Hien Nguyen, Yen-Nhi Nguyen, Dung Doan, Minh Nguyen, Van-Ho Nguyen

The purpose of this paper is to expand and analyze deeply customer emotions, concretize the levels of positive or negative emotions with the aim of using machine learning methods…

Exploring the influence of technical and sensory factors on Malaysians' intention to adopt virtual tours in heritage travel

Ing Grace Phang, Yuting Zylvia Kong

Adopting the unified theory of the acceptance and use of technology 2 (UTAUT2) and the theory of substitutability, this study examines both the technical and sensory factors…

The adoption of smart industry 4.0 app technology and harnessing e-WOM in the wine industry caused by a global pandemic: a case study of the Yarra Valley in Australia

Paul Strickland, Kim M. Williams

This exploratory study aims to examine how wine stakeholders' are adopting innovative advancements in smart industry 4.0 application technology (SI4.0AT) coupled with electronic…

Hey brand, let me take a selfie to get you out of the crisis

Mohsin Raza, Rimsha Khalid, Hassan Raza

This study investigates the brand selfies that have the capability to help brands thrive through crises. The brand selfies spark a self-inferential process that makes customers…

Smart tourism technologies for the psychological well-being of tourists: a Bangladesh perspective

Mohammad Osman Gani, Hiran Roy, Anisur R. Faroque, Muhammad Sabbir Rahman, Maisha Munawara

The importance of smart tourism technologies (STTs) has been rising recently, but how STTs are related to tourists' psychological well-being has got little attention. The study…

Critical success factors for virtual hotel operator partnership with small- and medium-sized hotels: perspectives of owners and operators

Fajar Kusnadi Kusumah Putra, Rob Law

This paper identifies the critical success factors (CSFs) of virtual hotel operator (VHO) in using hotel management system partnerships with small- and medium-sized hotels (SMSHs).

Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust

Sujood, Naseem Bano, Samiha Siddiqui

This study used an integrated framework that incorporates the technology acceptance model (TAM) (Davis, 1989), the theory of planned behavior (TPB) (Ajzen, 1991) and trust to…

How to deeply understand the voice of the customer? A proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry

Thien Le, Thanh Ho, Van-Ho Nguyen, Hoanh-Su Le

This study aims to use the voice of the customer (VoC) strategy to collect user-generated content (UGC) compare customer expectations with reality, make the necessary improvements…

Factors affecting innovation resistance of fast-food employees’ usage intention of robots: an integrative perspective

Salman Khan, Shafaqat Mehmood

Robots have been adopted in numerous tourism and hospitality sectors, including restaurants. This study aims to investigate fast-food employees' use of service robots (SRs) in…

The evaluation of tourists' virtual reality experiences in the transition process to Metaverse

Ülker Çolakoğlu, Esra Anış, Özlem Esen, Can Serkan Tuncay

This study explores tourists' virtual reality experiences during the transition to the Metaverse.

Top quality hotel managers' perspectives on smart technologies: an exploratory study

Yenal Yağmur, Altan Demirel, Gül Damla Kılıç

The main purpose of the study is to reveal the hotel managers' perspectives strategies, and predictions on smart technologies, and their expectations for current staff and…

Ecological hotels' customer satisfaction through text mining of online reviews: a case of Ecuador hotels

Yahaira Lisbeth Moreno Brito, Hyun-Jeong Ban, Hak-Seon Kim

This research aims to analyze the customer satisfaction associated with experiences from 14 ecological hotels in Ecuador by exploring online guest reviews and classifying the most…

Digital transformation in tourism sector: trends and future perspectives from a bibliometric-content analysis

Suneel Kumar, Varinder Kumar, Isha Kumari Bhatt, Sanjeev Kumar, Kamlesh Attri

This article analyzes research on digital transformation in the tourism sector, providing insights into leading work, authors, journals, trends and future research opportunities…

Designing an algorithm for predicting plane ticket prices using feedforward neural network modeling

Amin Mojoodi, Saeed Jalalian, Tafazal Kumail

This research aims to determine the ideal fare for various aircraft itineraries by modeling prices using a neural network method. Dynamic pricing has been studied from the…

Customer-centric virtual reality applications adoption in the hospitality industry: quality-value-based adoption model

Wahyu Rafdinal, Nono Wibisono, Lina Setiawati

The massive adoption of virtual reality (VR) applications has started since the COVID-19 pandemic, and until now, VR applications are still being used. However, there is limited…

Digital technology in tourism: a bibliometric analysis of transformative trends and emerging research patterns

Muhammad Asif, Hesham Fazel

This paper employs bibliometric analysis to explore transformative trends and emerging research patterns in the intersection of digital technology and tourism. The goal is to…

Developing an assessment framework of smartized upscale hotel workforce employability from the practitioners' perspective

Ching Ching Fang, James Liou

Workforce insufficiencies can impair firms' competitiveness in the hospitality industry. The problem of finding suitably trained employees has been aggravated by changes in…

Artificial intelligence, self-efficacy and engagement in religious tourism: evidence from Arbaeen pilgrimage

Naseer Abbas Khan

This study aims to determine how the attitudes toward artificial intelligence (AI) of religious tourists affect their AI self-efficacy and their engagement in AI. This study…