Journal of Hospitality and Tourism Insights: Volume 3 Issue 3

Customer engagement and eWOM in tourism

Patrokil Kanje, Goodluck Charles, Elly Tumsifu, Lena Mossberg, Tommy Andersson

The purpose of this article is to examine the role of customer engagement (CE) on electronic word of mouth (eWOM) behavior among vacationers in Tanzania. The article disaggregates…

The role of marketing communication mix on Korean customers' coffee shop brand evaluations

Soon-Ho Kim, Seonjeong Ally Lee

This study investigates relationships among components of the marketing communication mix, brand identification, brand image, brand love and brand loyalty. The focus of this study…

Connecting supplier–supplier relationships to achieve supply chain performance of restaurant companies

Edward C.S. Ku, Shun-Fa Hsu, Wu-Chung Wu

The goal of this study is to investigate how the development efficiency of restaurant companies' products of their suppliers, supplier–supplier connection, design quality and…

Tourism entrepreneurs' expectation from the provincial government in touristic city – Pokhara, Nepal

Niranjan Devkota, Udaya Raj Paudel, Udbodh Bhandari

This paper explores entrepreneurs' expectation from the new provincial government to protect sociocultural values for promoting touristic city – Pokhara, Nepal.

Coworkers, supervisors and frontline restaurant employees: social judgments and the mediating effects of exhaustion and cynicism

Diego Bufquin

The current study assesses the relationships between the social judgments made by frontline restaurant employees toward their direct supervisors and coworkers and employees'…

Relationship marketing and third-party logistics: evidence from hotel industry

Sajjida Reza, Muhammad Shujaat Mubarik, Navaz Naghavi, Raja Rub Nawaz

This study examines the outsourcing criteria prevalent in the Hotel industry of Pakistan. In doing so, the study investigates the role of trust in the association between…