Spanish Journal of Marketing - ESIC: Volume 26 Issue 1 , Open Access

Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities

Luis-Alberto Casado-Aranda, Juan Sanchez-Fernandez

This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research…

When consumers touch: a conceptual model of consumer haptic perception

Achini Tharaka Ranaweera

Touch plays an important role in the evaluations of products. However, prior quantitative touch research does not present a holistic perspective of haptics. This study aims to…

The influence of formal and informal control on market and financial results

Daniel Espinosa Sáez, Paola Andrea Ortiz-Rendón, José Luis Munuera Alemán

This paper aims to examine the relationship between control mechanisms and marketing performance based on a sample of marketing managers. To that end, this paper focuses on the…

The role of social media in the political involvement of millennials

Rahmad Solling Hamid, Abror Abror, Suhardi M. Anwar, Andi Hartati

This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political…

Buying local food is not a question of attitude: an analysis of benefits and limitations

Begoña Peral-Peral, Jorge Arenas Gaitán, Jesús Reina-Arroyo

This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits…

Influencer fit post vs celebrity fit post: which one engages Instagram users more?

Arash Ahmadi, Siriwan Ieamsom

The purpose of this paper is to compare the effects of the fit between two types of opinion leaders (influencer vs celebrity) and the products promoted in a fashion marketing…

Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

Flavia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior

Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship…