Table of contents
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
Luis-Alberto Casado-Aranda, Juan Sanchez-FernandezThis study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research…
When consumers touch: a conceptual model of consumer haptic perception
Achini Tharaka RanaweeraTouch plays an important role in the evaluations of products. However, prior quantitative touch research does not present a holistic perspective of haptics. This study aims to…
The influence of formal and informal control on market and financial results
Daniel Espinosa Sáez, Paola Andrea Ortiz-Rendón, José Luis Munuera AlemánThis paper aims to examine the relationship between control mechanisms and marketing performance based on a sample of marketing managers. To that end, this paper focuses on the…
The role of social media in the political involvement of millennials
Rahmad Solling Hamid, Abror Abror, Suhardi M. Anwar, Andi HartatiThis study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political…
Buying local food is not a question of attitude: an analysis of benefits and limitations
Begoña Peral-Peral, Jorge Arenas Gaitán, Jesús Reina-ArroyoThis paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits…
Influencer fit post vs celebrity fit post: which one engages Instagram users more?
Arash Ahmadi, Siriwan IeamsomThe purpose of this paper is to compare the effects of the fit between two types of opinion leaders (influencer vs celebrity) and the products promoted in a fashion marketing…
Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
Flavia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza JúniorSalesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship…

ISSN:
2444-9695e-ISSN:
2444-9709Online date, start – end:
2018Journal’s owner:
AEMARK(opens new window)Open Access:
open accessEditors:
- Josep Rialp
- Carla Ruiz-Mafe