Spanish Journal of Marketing - ESIC , Open Access
Issue(s) available: 22 – From Volume: 22 Issue: 1, to Volume: 28 Issue: 4
Volume 28
Volume 27
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Issue 1 2023
Task-technology synergy of augmented reality retail technology features: a meta-analysis
Parul Gupta, Sumedha Chauhan, Sandeep GoelThe integration of augmented reality retail technology (ARRT) in retailing industry has emerged as a key driver for transforming the consumer experiences and driving online sales…
Consumer well-being: a systematic literature review and future research directions
Atul Dahiya, Diptiman Banerji, Raffaele FilieriConsumer well-being (CWB) is a flourishing area of research. It is an important field of study for the Sustainable Development Goals (SDGs), particularly SDG-3 (Good Health and…
Value cocreation and codestruction in artificial intelligence-enabled service interactions: literature review and research agenda
Elainy Cristina da Silva Coelho, Josivania Silva FariasThe adoption of artificial intelligence (AI) in frontline service encounters is a growing phenomenon in service marketing, which can lead to positive and negative results. In this…
The intention to share a sustainability communication about a tourism destination
Maria Del Mar Garcia de los Salmones, Angel Herrero, Patricia Martínez García de LeanizThis paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the…
Adoption of e-wallets: trust and perceived risk in Generation Z in Colombia
Catalina Gómez-Hurtado, Francisco Jesús Gálvez-Sánchez, María Belén Prados-Peña, Andrés Felipe Ortíz-ZamoraThis study aims to explore the development of trust in relation to security and privacy concerns, as well as the influence of perceived risk on the intention to use e-wallets. The…
The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors
Nelson Geovany Carrión-Bósquez, Oscar Ortiz-Regalado, Ivan Veas-González, Franklin Gerardo Naranjo-Armijo, Wilson Fernando Guerra-RegaladoThis study aims to identify whether green advertising and eco-labels influence the purchasing behaviors of organic products or whether the influence of such behaviors is presented…
Virtual reality in the luxury fashion industry: a systematic literature review
Tong (Tripp) Liu, Caroline Swee Lin Tan, Carolina Quintero RodriguezThis paper aims to synthesize the existing literature on virtual reality (VR) in the luxury fashion industry, discuss the current practical applications of VR technologies and…
Unlocking the motivations behind vintage luxury desire
Ian Phau, Olamide Oluwabusola Akintimehin, Anwar Sadat Shimul, Sean LeeDespite the growing popularity of SHVL fashion, there is little empirical focus on the antecedent factors that influence consumers’ intention to purchase and recommend SHVL…
Influence of mobile application service quality and convenience on young customer retention
Sehrish Huma, Waqar Ahmed, Minhaj Ikram, Arsalan NajmiGiven the rising popularity of mobile commerce among young consumers, this study aims to examine the effect of mobile applications service quality (MASQ), service convenience…
Hotel’s customer empowerment, environmental corporate social responsibility, and online customer value co-creation to attain sustainable development goals (SDGs)
Sarah Badar (Imran), Ajmal Waheed, Arifa Tanveer, Hina FayyazThe hotel customers are conscious of the deteriorating environmental conditions and demand for online immersions. Hotels lack an exciting shift in customer behavior for augmented…
Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling
Faizan Ali, Chokechai Suveatwatanakul, Luana Nanu, Murad Ali, Abraham TerrahThis study aims to examine the interrelationships between social media marketing activities, self-brand connections, brand equity, trust and loyalty.
The influence of homophily and social identity on eWOM in streaming consumption behaviour
Iker Oquiñena, Joaquín Sánchez, Abel MonfortThe purpose of this paper is to identify the influence of homophily and social identity in eWOM adoption and influence on music consumption in streaming platforms. The study also…
Fostering social media user intentions: AI-enabled privacy and intrusiveness concerns
Muhammad Haroon Shoukat, Islam Elgammal, Kareem M Selem, Ali Elsayed ShehataThis paper aims to empirically examine the impact of psychological factors (i.e. privacy and intrusiveness concerns) on user intentions regarding artificial intelligence…
WeChat gamification: mobile payment impact on word of mouth and customer loyalty
Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad KhanThis study aims to investigate how gamification, namely, WeChat’s cultural gifting function, improves emotional involvement among three generations (Y, X and silver) in mobile…
Cyberaddiction to TikTok during the COVID-19 pandemic
Souad Maghraoui, Lilia KhroufThe purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional…
Social media stars: how influencers shape consumer’s behavior on Instagram
Hamza Kaka Abdul Wahab, Faizan Alam, Eva Lahuerta-OteroIn today’s global and competitive e-commerce market spaces, social media influencers (SMIs) exert substantial influence on consumer behavior. This study aims to examine how…
Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy
Daniel Espinosa Sáez, Elena Delgado-Ballester, José Luis Munuera AlemánIn a context where the sharing economy (SE) plays an important role in the transformation of today’s business landscape, profoundly changing the behavior of consumers and many…
Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals
Ayhan AkpınarThis study aims to examine marketing trends spanning a period of 26 years to scrutinize North American influence in marketing research, as well as enhance comprehension of…
Experimenting on the metaverse to foster innovation
Cristina Mele, Tiziana Russo Spena, Stefano Paolo RussoThis study aims to investigate the evolving concept of the metaverse and its implications for service innovation. It seeks to understand how integrating technologies such as…
Consumer knowledge in marketing: a critical review and research agenda
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-RuizThe purpose of this study is to critically review consumer knowledge in marketing and propose a future research agenda. Despite the many works that have examined this variable…
Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era
Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong, Kelvin Yong Ming LeeThis study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era.
FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Jakub Berčík, Anna Mravcová, Esther Sendra Nadal, David Bernardo López Lluch, Andrea FarkašThe purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of…
Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective
Hina Naz, Muhammad KashifArtificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share…
ISSN:
2444-9695e-ISSN:
2444-9709Online date, start – end:
2018Journal’s owner:
AEMARK(opens new window)Open Access:
open accessEditors:
- Josep Rialp
- Carla Ruiz-Mafe