PSU Research Review: Volume 5 Issue 2 , Open Access

Understanding online community participation behavior and perceived benefits: a social exchange theory perspective

Nusrat Jahan, Seung Woon Kim

Online communities (OCs) are the popular social environments in which people interact by sharing resources such as information, advice and thoughts on their mutual interests…

The moderating effect of information technology capabilities on the relationship between marketing mix and corporate entrepreneurship

Fatima Ghezali, Abdessamad Boudi

The purpose of this paper is to investigate the relationship between marketing mix (MM), information technology capabilities (ITCAP) and corporate entrepreneurship (CE)…

The quest of tourism and overall well-being: the developing economy of Pakistan

Asif Khan, Sughra Bibi, Jiaying Lyu, Mohammad Alam, Muhammad Mussa Khan, Mohammad Nurunnabi

This study aims to examine the causal relationship between tourism and overall well-being. The main objective of this research is to inform the policymakers that tourism can play…

Positioning – a literature review

Natasha Saqib

The purpose of this paper is to review state-of-the-art literature on product/brand positioning to re-examine the positioning concept and developing a more comprehensive…

Managerial effectiveness and its correlates in Indian banking industry

Pooja Singh Negi, Ramesh Chandra Dangwal

Various scams and swindles in banks demand effective supervision and competent workforce, as it involves with workplace accountability and undertaking customer support services…

Gender and conservatism: a cross-countries study

Putri Anindya Listya Purwa, Doddy Setiawan

This paper aims to investigate the relation between gender and accounting conservatism in banking industry using cross-countries study.