PSU Research Review: Volume 3 Issue 3 , Open Access

Understanding purchase intention of university students towards skin care products

Jia En Lee, Mei Ling Goh, Mohd Nazri Bin Mohd Noor

The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand…

Security perception in the adoption of mobile payment and the moderating effect of gender

Md. Alamgir Hossain

The mobile payment system has changed payment patterns and has the potential to improve people’s quality of life and increase the bank’s efficiency. In return, the risks and trust…

Managing and building B2B SME brands: an emerging market perspective

Fenfang Lin, Jake Ansell, Alasdair Marshall, Udechukwu Ojiako

This paper aims to distil the management challenge pertaining to B2B SME branding strategy, communication and constraint in the emerging market context of Chinese manufacturing.

Probing the progress of the external dimension of the Bologna process

Zachary Y. Mngo

This paper aims to assess the “external dimension” goals of the Pan European Bologna reform, almost 19 years after its launch. The influences of the reform on higher education in…