South Asian Journal of Business Studies: Volume 13 Issue 1

“Goldilocks” gender mix for maximal innovation likelihood at Indian firms

Navya Kumar, Swati Alok, Sudatta Banerjee

Gender diversity is known to trigger creative and relationship conflicts alike, the former a boon for innovation and the latter a bane. This study aims to explore the possibility…

Expense shifting and revenue shifting in the income statement: substitutes or complements?

Manish Bansal

The study aims at examining the relationship between the forms of misclassification practices, namely expense shifting and revenue shifting. In particular, the study aims at…

The effect of bank reputation on loyalty – the moderating role of bank type

Rashmi Sharma, Richa Joshi

This paper aims to investigate the role of bank reputation (via its proposed dimensions) in influencing bank trust and its subsequent effect on the loyalty of the customer. The…

Workplace diversity and individual-level outcomes: the role of gender as moderator

Itinpreet Kaur, Geeta Mishra, Rahela Farooqi

Although existing literature abounds with actual diversity research, there is scant work on perceived diversity. This research aims to investigate the impact of employees'…

Intention to stay and happiness: a moderated mediation model of work engagement and hope

Neha Bellamkonda, Murugan Pattusamy

Drawing from the self-determination theory (SDT) model of work motivation (Gagné and Deci, 2005), the paper aims to examine the relationship between employee intention to stay and…

Factors influencing online luxury purchase intentions: the moderating role of bandwagon luxury consumption behavior

Sheetal Jain

Despite the fact that online is predicted to become the major channel for luxury purchases by 2025, there is scant literature related to online luxury buying behavior, mainly in…

How COVID-19 impacts consumer purchase intention towards health and hygiene products in India?

Pooja Kumari, Bhumika Bhateja

The surge in coronavirus disease (COVID-19) cases in India raises the need to study the variables that affect product and category choices, consumer buying preferences and…

Managing employees’ performance in Indian public sector undertakings during COVID-19 pandemic-induced blended working

Sanjeet Kumar Sameer

Acknowledging the significance of perceived organizational support (POS) for employees’ performance, this study aims to examine the underlying mechanism of task performance in a…