Revista de Gestão , Open Access

What the eyes don't see, the heart doesn't buy: the Premium Motors case

Guilherme Henrique Vieira Noveletto, Jailson Lana, Raul Beal Partyka, João Roberto Rocha Lemos

This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership.

Marketing communications’ dimensions and brand loyalty in the banking sector

Agartha Quayson, Kassimu Issau, Robert Ipiin Gnankob, Samira Seidu

The study investigated the effect of marketing communications’ dimensions on brand loyalty in the banking sector.

Amaro's business model innovation: DNVB or platform?

Wellington José da Silva, Giselle da Costa Araújo, Adriano Rehder, Marcelo Caldeira Pedroso

This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's…

Women professors and Covid-19: impact of telework in the routine of university professors in Brazil

Samantha de Toledo Martins Boehs, Nágila Giovanna Silva Vilela, Lucas dos Santos-Costa, Simone Kunde, Mariane Lemos Lourenço

This article investigates the impact of teleworking, especially concerning work intensity, during the Covid-19 pandemic, on the routine of women university professors in Brazil.

Pro-LGBTQIAP+ counterintuitive communication toward the consumer

Taís Pasquotto Andreoli, Bárbara Assis Vieira

The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause.

Training as a facilitator for Industry 4.0

Vito Di Sabato, Radovan Savov

This paper studies the impact of certain characteristics of companies to training programs in the Industry 4.0 (I4.0) context. Partial objective is to rank the main human…

Adaptive markets hypothesis and economic-institutional environment: a cross-country analysis

Marco Aurélio dos Santos, Luiz Paulo Lopes Fávero, Talles Vianna Brugni, Ricardo Goulart Serra

This study’s goal was to identify how several markets have developed over time and what determinants have influenced this process, based on adaptive markets hypothesis (AMH). In…

Sentiment and economic activity in Brazil

Paulo Fernando Marschner, Paulo Sergio Ceretta

The purpose of this study is to analyze how sentiment affects economic activity in Brazil.

A life-saving collaborative network: repairing ventilators in Brazil

Luis Vasconcellos, Fernando Coelho Ferreira, Carlos Sakuramoto

This paper aims to investigate the formation of an inter-organizational collaboration network that made it possible to repair 2,516 mechanical respirators that were inoperative in…

Diversification with international assets and cryptocurrencies using Black-Litterman

Daniel Pereira Alves de Abreu, Robert Aldo Iquiapaza

The aim of the study was to analyze the performance of Black-Litterman (BL) portfolios using a views estimation procedure that simulates investor forecasts based on technical…

A hedonic value-based consumer continuance intention model toward location-based advertising

Xuan Cu Le

Hedonic value is commonly conceded as a determinant of behavioral intentions toward location-based advertising (LBA). However, the careful consideration of a mechanism behind…

Market efficiency assessment for multiple exchanges of cryptocurrencies

Orlando Telles Souza, João Vinícius França Carvalho

This study aims to analyze the efficient market hypothesis (EMH) of cryptocurrencies on multiple platforms by observing whether there is a discrepancy in the levels of efficiency…

Bouncing between screens: social TV and Brazilian NBA audience

André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Fernando Sacic Carneiro-Leão

Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis…

Contributions to the segmentation of e-commerce nonusers: clustering the reasons not to shop online

Gabriel Nery-da-Silva, Marcelo Henrique de Araujo, Fernando de Souza Meirelles

The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to…

Uncertainty and information causality in opportunity-as-artefact driving entrepreneurial actions

David Leong

Entrepreneurs prioritise and act on purposeful endeavours instigated to actions by the visions of profits and benefits in the perceived opportunities. In the state of maximum…

College environment and entrepreneurial intention in high school

Edson Sadao Iizuka, Gustavo Hermínio Salati Marcondes de Moraes, Melissa Galdino de Souza

There is no consensus on the most effective way to foster entrepreneurship in educational institutions, and educational policies on entrepreneurial activity differ significantly…

Do clean development mechanisms promote sustainable development in Brazil? a cross-sectoral investigation

Sara Gurfinkel M. Godoy, Maria Sylvia Macchione Saes, Paula Sarita Bigio Schnaider, Roberta Castro Souza Piao

This paper intends to verify the extent to which Clean Development Mechanism (CDM) projects intend to contribute to sustainable development (SD) in Brazil, one of the top three…

Women in mining: from subtle barriers to open prejudice

Sabrina Silva Valadares, Antonio Moreira De Carvalho Neto, Carolina Mota Mota-Santos, Daniela Martins Diniz

The core of this study is women in mining. The aim of this study was to analyze the perception of women, about their work environment, their career, the human resources policies…

Smart technologies in supermarket retail and their influence on citizens' quality of life during the COVID-19 pandemic

Luis Hernan Contreras Pinochet, Cesar Alexandre de Souza, Adriana Backx Noronha Viana, Guillermo Rodríguez-Abitia

This research aims to propose the development of a model that identifies, in essential services, the determining factors affecting the technological advances offered by different…

Brazilian stock market performance and investor sentiment on Twitter

Dyliane Mouri Silva de Souza, Orleans Silva Martins

This study identified how investor sentiment on Twitter is associated with Brazilian stock market return and trading volume.

Users’ trust in black-box machine learning algorithms

Heitor Hoffman Nakashima, Daielly Mantovani, Celso Machado Junior

This paper aims to investigate whether professional data analysts’ trust of black-box systems is increased by explainability artifacts.