Revista de Gestão: Volume 25 Issue 2 , Open Access

Subjects:

Table of contents

The meaning of a brand? An archetypal approach

Duarte Xara-Brasil, Kavita Miadaira Hamza, Percy Marquina

The purpose of this paper is to analyze customers’ perceptions about brand personality in different cultural environments, checking if the archetypal framework of Mark and…

Critical thoughts on advanced manufacturing: the experiences of Germany and USA

Gabriel Daudt, Luiz Daniel Willcox

The purpose of this paper is to analyze the conventional approach to advanced manufacturing initiatives. Buzzwords like smart manufacturing or industrie 4.0 are directly…

Factors and characteristics that influence consumers’ participation in social commerce

Claudia Maia, Guilherme Lunardi, Andre Longaray, Paulo Munhoz

The popularity of social networks has created business opportunities to the electronic commerce environment, being recently named as social commerce. The purpose of this…

Project management office in non-governmental organizations: an ex post facto study

Adonai Lacruz, Everton Cunha

The purpose of this paper is to explore the influence of project management offices (PMO) in non-governmental organizations (NGOs), in fundraising linked to projects…

Private investment in transportation infrastructure in Brazil: the effects of state action

Fernando Vinícius da Rocha, Maria Sylvia Macchione Saes

The purpose of this paper is to discuss the impacts of the investment programs created by the Brazilian federal government on private investment in transportation…