Review of International Business and Strategy: Volume 31 Issue 3


Table of contents - Special Issue: Gender Differences in Developing Global Digital Marketing Strategies

Guest Editors: Ali Tarhini, Nisreen Ameen, Cihan Cobanoglu

Investigation of the effect of hedonic shopping value on discounted product purchasing

Sinan Çavuşoğlu, Bülent Demirağ, Yakup Durmaz

This paper aims to determine the effects of hedonic shopping value on discounted product purchasing intention.


Behavioral routes to loyalty across gender on m-banking usage

Nila Armelia Windasari, Mousa Albashrawi

Despite merely comparing constructs on male vs female, this study aims to explore how customer usage behavior to loyalty journey is generated by both service providers and the…

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Omayma AlFarraj, Ali Abdallah Alalwan, Zaid Mohammad Obeidat, Abdullah Baabdullah, Rand Aldmour, Shafig Al-Haddad

This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of…


The moderation effect of gender on accepting electronic payment technology: a study on United Arab Emirates consumers

Muhammad Turki Alshurideh, Barween Al Kurdi, Ra’ed Masa’deh, Said A. Salloum

This paper aims to investigate if perceived security, trust and perceived privacy affect both perceived usefulness and perceived ease of use. Also, the study explores if trust…


Examining augmented reality adoption by consumers with highlights on gender and educational-level differences

Salma S. Abed

This study aims to explore the factors that could affect consumers’ adoption of augmented reality (AR) and investigate the interaction between gender and educational level on…

The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender

Mohammad Yousef Abuhashesh, Muhammad Turki Alshurideh, Ala'eddin Ahmed, Mohammad Sumadi, Ra'ed Masa'deh

This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender.


Linguistic style and gender match in funding intention towards crowdfunding project

Wan Nur Fazni Wan Mohamad Nazarie, Russell Williams

The study aims to explore language style and gender match as a key part of initial trust among potential donors and how this leads to funding success based on the similarity…

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Emerald Publishing Limited

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  • Prof Hussain Rammal
  • Prof Elizabeth Rose