Journal of Tourism Futures: Volume 7 Issue 2 , Open Access


Table of contents - Special Issue: Part 2: Tourism trends

Guest Editors: Ian Seymour Yeoman

Of trends and trend pyramids

Albert Postma, Bernadett Papp

This paper aims to contribute to the understanding of the concept of a trend and the discourse of trend analysis.


The story turn in tourism: forces and futures

Gianna Moscardo

The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for tourism…


The future of tourism in light of increasing natural disasters

Gde Indra Bhaskara, Viachaslau Filimonau, Ni Made Sofia Wijaya, Ida Ayu Suryasih

This paper aims to highlight the need to better understand the determinants of adopting (more) collaborative, integrated approaches in strategic destination management plans and…


The future of national tourism organisations marketing functions – there is no future?

Brian Hay

The purpose of this paper is to investigate the impact of two micro trends on the future marketing functions of national tourism organisations (NTOs): the increasing power of…


Back to the future: challenges of European tourism of tomorrow

Natàlia Ferrer-Roca, Richard Weston, Jaume Guia, Tanja Mihalic, Dani Blasco, Lluís Prats, Mary Lawler, David Jarratt

The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe.


Millennial travel: tourism micro-trends of European Generation Y

Eran Ketter

Millennials travel more than any other generation and they account now for some 40 percent of Europe’s outbound travel. As Millennials travel peaks, the purpose of this paper is…


Irresponsible responsible tourism; observations from nature areas in Norway

Jasper Hessel Heslinga, Stefan Hartman, Ben Wielenga

The purpose of this paper is to share the trend observed around irresponsible behavior by tourists in nature areas and how this may affect future policy.


The new face of the tourism industry under a circular economy

Alfonso Vargas-Sánchez

The purpose of this paper is to reflect on the evolution of the tourism ecosystem within a circular economy, considering relevant factors that influence the transition towards the…


The micro-trends of emerging adventure tourism activities in Nepal

Yana Wengel

This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination for more…


Intangible heritage, and future past of rural Vietnam: a hero’s journey and creative place-making of Yen Tu’s tourism

Sandra Goh, Ian Seymour Yeoman

This paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern Vietnam…


The implications of “miniaturism” for urban tourism destination futures – from micropubs to microbars

Natalie Claire Haynes, David Egan

The purpose of this paper is to explore how the continued interest in the concept of “miniaturism” has seen the micropub develop into the new format of the microbar and examines…


The end of architecture as we know it, the genesis of tomorrow’s tourism

Marco Bevolo

The purpose of this paper is to inform the reader of some emerging trends in placemaking and digital destination management, while providing a conceptual background on shifts in…


Popular culture shaping tourism

Ina Reichenberger

The purpose of this paper is to discuss the relevance of popular culture in a tourism context, highlighting how it can impact the future of tourism.


Use of machine learning technology for tourist and organizational services: high-tech innovation in the hospitality industry

M. Omar Parvez

Technological innovation has been changing the tourism industry precipitously and making the holiday experience more enjoyable and easier than before. The purpose of this study is…


Virtual reality and modern tourism

Almir Pestek, Maida Sarvan

The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their…


Beyond smart tourism cities – towards a new generation of “wise” tourism destinations

J. Andres Coca-Stefaniak

The purpose of this trends paper is to offer insights into the technological changes affecting our cities and urban tourism destinations, and to explore avenues for further…


The evolution of predictive models and tourism

Najmeh Gharibi

This study aims to investigate the predictive technology acceptance models and their evolution in the tourism context. These predictive models make a knowledgeable decision about…


The future of health tourism in the industrial revolution 4.0 era

Brian Kee Mun Wong, Sarah Alia Sa’aid Hazley

The technological advances in the Industrial Revolution (IR) 4.0 era escalate the advancement of the healthcare industry, including the health tourism phenomenon. Based on the…

Cover of Journal of Tourism Futures



Online date, start – end:


Open Access:

open access


  • Albert Postma
  • Stefan Hartman
  • Ian Yeoman