Journal of Tourism Futures , Open Access

Transformational marketing and transformational travel

Marco Martins, Lara Santos

This research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group…

Visiting a furancho: local lifestyles as drivers of (food) tourism transformation

Nair Morón-Corujeira, Francesc Fusté-Forné

This research analyses the relationships between local foodscapes and tourism futures departing from furanchos as examples of a rural Spanish's authentic food tradition…

The Doughnut Destination: applying Kate Raworth's Doughnut Economy perspective to rethink tourism destination management

Stefan Hartman, Jasper Hessel Heslinga

In this viewpoint paper, the authors explore and discuss how Kate Raworth's (2017) Doughnut Economy perspective and accompanying “Seven Ways to Think Like a 21st-Century…

Regenerative tourism futures: a case study of Aotearoa New Zealand

Francesc Fusté-Forné, Asif Hussain

This case study urges the future of visitor economy to rely on regenerative tourism to make tourism systems resilience in the long run.

Circular economy, circular regenerative processes, agrowth and placemaking for tourism future

Lucia Tomassini, Elena Cavagnaro

This conceptual paper explores the possibility to envision circular regenerative processes embracing agrowth and placemaking within tourism; an industry remarkably…

Human capital futures: an educational perspective

Chris Bottrill

Education institutions can be slow to react to the changes that are happening in human capital development content and delivery. This article highlights some of the shifts…

Family tourism: a New Zealand COVID-19 perspective

Ian Seymour Yeoman, Heike A. Schänzel, Elisa Zentveld

Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New…

Re-evaluating New Zealand tourism–what the future holds

Chris Roberts

COVID-19 plunged tourism off the cliff in New Zealand. What did this mean for the country, how did we respond and what is the future?

Regenerative tourism in Aotearoa New Zealand – A new paradigm for the VUCA world

Josie Major, Debbie Clarke

The paper provides a summary of the findings from GOOD Awaits – The Regenerative Tourism New Zealand (NZ) Podcast and envisions a regenerative future for tourism in Aotearoa.

New experiences in nature areas: architecture as a tool to stimulate transformative experiences among visitors in nature areas?

Ben Wielenga

The purpose of this paper is to share architecture as a tool that is increasingly implemented in nature areas and its potential for stimulating transformative experiences…

Food tourism’s moment in the New Zealand sun

Sarah Meikle

The purpose of this paper is to consider the potential of food tourism to connect local communities and strengthen the visitor economy through COVID-19 induced…

Green workers of Himalayas: evidence of transformation induced regeneration

Rohan Bhalla, Nimit Chowdhary

The investigation of the relationship between the future of humanity and the future of ecology is a pertinent issue. In this context, the study aimed to explore people's…

The reciprocity of soil, soul and society: the heart of developing regenerative tourism activities

Line Mathisen, Siri Ulfsdatter Søreng, Trine Lyrek

The study aims to investigate how tourism actors' methodologies fuel the development of regenerative activities anchored in the reciprocity of nature and humans directed…

Recognising the regenerative impacts of Canadian women tourism social entrepreneurs through a feminist ethic of care lens

Karla A. Boluk, Gaurav Panse

The overarching aim of this project is to understand the role women tourism social entrepreneurs (TSEs) play in contributing to regenerative practices in Canada.

Analyzing the main determinants of being a cultural traveler: the case of domestic cultural trips in Spain

Marcos Álvarez-Díaz, Mónica Villanueva-Villar, Elena Rivo-López

Analyzing the main determinants that lead a traveler to make a cultural trip is an important issue to understand where the cultural tourism market is going, and where the…

What can we learn from Star Wars about the future of tourism? Absolutely everything!

Stanislav Ivanov

This viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star…

Transformational tourism – a systematic literature review and research agenda

Roshini Nandasena, Alastair M. Morrison, J. Andres Coca-Stefaniak

This paper aims to examine critically the literature on transformational tourism and explore a research agenda for a post-COVID future.

Regenerative tourism: transforming mindsets, systems and practices

Dianne Dredge

The purpose of this paper is to examine the mindset shift, systems change and boundary spanning practices needed to transition to a regenerative approach in tourism. The…

The future of apitourism in Iran based on critical uncertainty approach and DEMATEL/COPRAS techniques

Mohammad Reza Fathi, Mohsen Torabi, Somayeh Razi Moheb Saraj

Apitourism is a form of tourism that deals with the culture and traditions of rural communities and can be considered one of the most sustainable methods of development…

The Covid-pandemic has ended. Again.

Jeroen Oskam, Tim Davis

The purpose of this paper is to discuss the evolving interpretations of the Covid crisis and its impact on hospitality and tourism.

Transformative roles in tourism: adopting living systems' thinking for regenerative futures

Loretta Bellato, Niki Frantzeskaki, Carlos Briceño Fiebig, Anna Pollock, Elke Dens, Bill Reed

The “tourism living systems” (Tourism Living System – TLS) concept is underdeveloped, with limited relevant theoretical analysis to understand how it can support the…

The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia

Dragan Vukolic, Tamara Gajić, Mirjana Penic

To evaluate some of the current discussions about the possible impacts of social networks on the development of gastronomy in the Republic of Serbia. There could be either…

Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

Konstantinos Solakis, Vicky Katsoni, Ali B. Mahmoud, Nicholas Grigoriou

This is a general review study aiming to specify the key customer-based factors and technologies that influence the value co-creation (VCC) process through artificial…

Impacts and restoration strategy of the tourism industry post-COVID-19 pandemic: evidence from Vietnam

Hoa Dinh Vu, Anh Thi Ngoc Nguyen, Nga Thi Phuong Nguyen, Duy Ba Tran

This paper presents the impact of the COVID-19 pandemic on Vietnam's tourism industry to propose appropriate recovery strategies in the future.

The causal factors influencing repurchase intentions of local tourists in Thailand during COVID-19 crisis

Sumana Laparojkit, Muttanachai Suttipun

This study aims to examine the causal factors of customer motivation, trust and loyalty, influencing the level of repurchase intentions of local tourists travelling during…

Modelling the demand for educational tourism: do dynamic effect, university quality and competitor countries play a role?

Siti Hajar Hussein, Suhal Kusairi, Fathilah Ismail

This study aims to develop an educational tourism demand model, particularly in respect to dynamic effects, university quality (QU) and competitor countries. Educational…

The impacts of negative problem orientation on perceived risk and travel intention in the context of COVID-19: a PLS-SEM approach

Ümit Şengel, Gökhan Genç, Merve Işkın, Mustafa Çevrimkaya, Ioannis Assiouras, Burhanettin Zengin, Mehmet Sarıışık, Dimitrios Buhalis

The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where…

Restaurants and robots: public preferences for robot food and beverage services

Stanislav Ivanov, Craig Webster

The hospitality industry in developed countries is under pressure due to labor shortages and it is likely more food and beverage operations will have to be automated in…

Post-COVID-19 pandemic motivations and segmentation in coastal cities: a study in Lima, Peru

Mauricio Carvache-Franco, Aldo Alvarez-Risco, Wilmer Carvache-Franco, Orly Carvache-Franco, Shyla Del-Aguila-Arcentales

Coastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists'…

Tourist behaviour in a COVID-19 world: a New Zealand perspective

Ian Seymour Yeoman, Heike A. Schänzel, Elisa Zentveld

The COVID-19 pandemic is considered a “once in a century” public health shock that, at the time of writing, continues to have a profound impact on global tourism and New…

Linking the intrinsic and environmental constraints with PwD tourists' behavioral intentions toward a travel destination: mediating role of learned helplessness

Bijoylaxmi Sarmah, Shampy Kamboj, Ravi Chatterjee

The present study examines the antecedents of learned helplessness, i.e. intrinsic and environmental constraints and consequences, i.e. intention to travel and expectation…

Predicting travel intentions using self-disclosure, trust and intimacy: the case of Tinder users during COVID-19

Kyrie Eleison Munoz

This paper determines how travel intentions can be predicted using self-disclosure behaviour, trust and intimacy. This case study focuses on Tinder users who utilised the…

Assessing behavioral intention toward green hotels during COVID-19 pandemic: the moderating role of environmental concern

Rajiv Kumar Dwivedi, Manoj Pandey, Anil Vashisht, Devendra Kumar Pandey, Dharmendra Kumar

The study aims to investigate the consumers' behavioral intention toward green hotels. The tendency of individuals to afford green hotels is further escalating with…

Environmentally responsible behaviour in outdoor recreation: the moderating impact of COVID-19 related risk perception

Nguyen Thi Khanh Chi

This study examines the mediating role of motivation on outdoor recreation on the attitude–behavior and social marketing–behavior linkages. The paper scrutinizes the…

Reset or temporary break? Attitudinal change, risk perception and future travel intention in tourists experiencing the COVID-19 pandemic

Francesc González-Reverté, Joan Miquel Gomis-López, Pablo Díaz-Luque

There is little knowledge to date regarding the influence of the COVID-19 health crisis on tourists' intention to travel differently in the future. This paper addresses…

Accommodating guests during pandemic times: a case-study of the Airbnb Host Community in Aarhus, Denmark

Simon Lind Fischer, Maartje Roelofsen

This paper explores how Airbnb hosts' experiences with and responses to the coronavirus disease 2019 (COVID-19) health crisis may differ according to their motivations to…

Scenarios for New Zealand tourism: a COVID-19 response

Ian Seymour Yeoman, Albert Postma, Stefan Hartman

A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism.

The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

Yuke Yuan, Chung-Shing Chan, Sarah Eichelberger, Hang Ma, Birgit Pikkemaat

This paper investigates the usage and trust of Chinese social media in the travel planning process (pre-trip, during-trip and post-trip) of Chinese tourists.

Asia–Pacific tourism futures emerging from COVID-19 recovery responses and implications for sustainability

Susanne Becken, Johanna Loehr

The purpose of this paper is to provide contrasting narratives of what the future of Asia Pacific tourism may look like, and to identify how current policy interventions…

The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan

Muhammad Junaid Shahid Hasni, Maya F. Farah, Ifraaz Adeel

This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study…

I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention

Mohd Hafiz Hanafiah, Nur Adilah Md Zain, Muaz Azinuddin, Nur Shahirah Mior Shariffuddin

This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to…

Optimization model: the innovation and future of e-ecotourism for sustainability

Fauziah Eddyono, Dudung Darusman, Ujang Sumarwan, Fauziah Sunarminto

This study aims to find a dynamic model in an effort to optimize tourism performance in ecotourism destinations. The model structure is built based on competitive…

Machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic: a multisource Internet data approach

Dinda Thalia Andariesta, Meditya Wasesa

This research presents machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic using multisource Internet data.

COVID-19 and tourist mobility at destinations: a literature review and emerging research agenda

Alba Viana-Lora, Antoni Domènech, Aaron Gutiérrez

This paper aims to review conceptual and empirical studies that analyse the impact of the pandemic on mobility and tourism behaviour at destinations in order to identify…

Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment

Syed Shah Alam, Mohammad Masukujjaman, Samiha Susmit, Sumaiya Susmit, Hassanuddeen Abd Aziz

This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated…

Does countries' environmental, social and governance (ESG) risk rating influence international tourism demand? A case of the Visegrád Four

Adewale Samuel Hassan, Daniel Francois Meyer

This study examines whether international tourism demand in the Visegrád countries is influenced by countries' risk rating on environmental, social and governance (ESG…

Tourism Research in China: Themes and Issues

Sam Cole

Economy-led sustainable touristic city: the case of Surakarta, Indonesia

Valid Hasyimi, Hossny Azizalrahman

This paper attempts to examine drivers of tourism development by affording a framework that sustains economic growth and protects the local environment. It develops…

Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach

Aashish Garg, Pankaj Misra, Sanjay Gupta, Pooja Goel, Mohd Saleem

Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are…

Tourism and COVID-19: changes in travel patterns and tourists' behavior in Iran

Roozbeh Mirzaei, Maryam Sadin, Motahareh Pedram

This paper aims to investigate the changes in travel patterns and tourist behavior due to the COVID-19 outbreak. This study realizes these changes and reports them to help…

The Twilight Effect, post-film tourism and diversification: the future of Forks, WA

Daniel William Mackenzie Wright, David Jarratt, Emma Halford

The visitor economy of Forks now clearly relies upon a niche form of tourism – as fans of The Twilight Saga are drawn to the setting and filming location of the films. The…

A systematic approach for predicting loyalty behavior of tourist destinations

Ahmad Reza Talaee Malmiri, Roxana Norouzi Isfahani, Ahmad BahooToroody, Mohammad Mahdi Abaei

Destinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is…

Airline revenue planning and the COVID-19 pandemic

Ben Vinod

The static world of flight scheduling where schedules rarely change once published is becoming more responsive with schedule change updates leading up to the departure…

The future of food tourism in a post-COVID-19 world: insights from New Zealand

Joanna Fountain

This paper considers two sectors critical to New Zealand's economy and identity – food and tourism – and addresses the question: what role will – or could – food and drink…

Destination governance in times of change: a complex adaptive systems perspective to improve tourism destination development

Stefan Hartman

This paper brings together the literature on theories of complexity adaptive systems (CAS), develops an analytical framework, applies this framework to the development of…

What drives the travel switching behavior of Chinese Generation Z consumers

Li-Yu Tseng, Jung-Hsiang Chang, Ying Lin Zhu

As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate…

Reflections on the future visions of UK tourism outlined in Burkart and Medlik's 1974 book: tourism: past, present, and future

Brian Hay

To explore the future visions outlined in one of the first academic books on UK tourism to venture into tourism futures. Through today’s lens, their visions are explored…

Tourism development, entrepreneurship and women's empowerment – Focus on Serbian countryside

Darko B. Vukovic, Marko Petrovic, Moinak Maiti, Aleksandra Vujko

The starting premise of this study is that women's empowerment is the goal for self-realization and that the support that comes from local tourism stakeholders represents…

Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach

R.K. Jena, Yogesh Dwivedi

Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the…

Socialising tourism after COVID-19: reclaiming tourism as a social force?

Freya Higgins-Desbiolles, Bobbie Chew Bigby, Adam Doering

This article considers the possibilities of and barriers to socialising tourism after the coronavirus disease 2019 (COVID-19) pandemic. Such an approach allows us to…

The power of fears in the travel decision – covid-19 against lack of money

Tamara Gajić, Marko D. Petrović, Ivana Blešić, Milan M. Radovanović, Julia A. Syromiatnikova

During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two…

The future past of travel: adventure tourism supporting humans living on the edge of existence

Daniel William Mackenzie Wright

By drawing on current reports, this paper positions that Homo sapiens could in the near future be faced with an increasingly uninhabitable planet. It emphasises the…

Understanding the impact of Covid-19 on Indian tourism sector through time series modelling

Md Ozair Arshad, Shahbaz Khan, Abid Haleem, Hannan Mansoor, Md Osaid Arshad, Md Ekrama Arshad

Covid-19 pandemic is a unique and extraordinary situation for the globe, which has potentially disrupted almost all aspects of life. In this global crisis, the tourism and…

Fashioning tourism future for visiting large cities

Louisa Yee Sum Lee

Large cities are and will continue to become important tourism destinations in foreseeable future. Tourists' motives of the present is the prognosis for their future…

Mindful tourism: nothing left behind–creating a circular economy society for the tourism industry of Krabi, Thailand

Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp

This research aims to demonstrate how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of…

Geoparks – learnings from Australia

Alan Briggs, Ross Dowling, David Newsome

This study aims to provide an overview of the current socio-political geopark situation in Australia and set this into a global context. In addition, the authors consider…

Future strategies for promoting tourism and petroleum heritage in Khuzestan Province, Iran

Sahar Amirkhani, Neda Torabi Farsani, Homa Moazzen Jamshidi

Industrial tourism not only strives to preserve industrial heritage, but can also be a strategy for being familiar with the history of industry and attracting tourists to…

Leveraging inter-tourists interactions via chatbots to bridge academia, tourism industries and future societies

Davide Calvaresi, Ahmed Ibrahim, Jean-Paul Calbimonte, Emmanuel Fragniere, Roland Schegg, Michael Ignaz Schumacher

The tourism and hospitality sectors are experiencing radical innovation boosted by the advancements in Information and Communication Technologies. Increasingly…

The coming-of-age of tourism: embracing new economic models

Pauline J. Sheldon

The purpose of this paper is to re-examine the economic models and assumptions that have given rise to current day tourism. It suggests alternate models based on new…

The future of farm tourism in the Philippines: challenges, strategies and insights

Kafferine Yamagishi, Cecil Gantalao, Lanndon Ocampo

This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit…

The digital skills divide: evidence from the European tourism industry

Sheena Carlisle, Stanislav Ivanov, Corné Dijkmans

This paper aims to present the findings from a European study on the digital skills gaps in tourism and hospitality companies.

Changing dynamics and travel evading: a case of Indian tourists amidst the COVID 19 pandemic

Vikas Gupta, Ignatius Cahyanto, Manohar Sajnani, Chetan Shah

This study aims to analyse the factors that caused Indian tourists to avoid travelling abroad because of the recent outbreak of COVID-19 in 2020. It will also identify the…

Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change

Daniel William Mackenzie Wright

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards…