Journal of Tourism Futures , Open Access

Future strategies for tourism destination management: post COVID-19 lessons observed from Borobudur, Indonesia

Jasper Hessel Heslinga, Mohamad Yusuf, Janianton Damanik, Menno Stokman

The purpose of this viewpoint paper is to show practical post COVID-19 observations as lessons for the future of tourism destination management and help inspire the tourism…

Pick me! I am young, healthy and interested in the arts in your city! – exploring the future of travel visas

Sabine Michaela Lehmann

This viewpoint paper aims to explore the past, present and future of travel visas granting permission to travel. Visa restrictions are used by governments as an efficient method…

Virtual spaces as the future of consumption in tourism, hospitality and events

Viachaslau Filimonau, Mark Ashton, Ugljesa Stankov

Virtual spaces, commonly referred to as the Metaverse, are predicted to disrupt consumption patterns in tourism, hospitality and events (THE) by shifting some user experiences to…

Will COVID-19 be the trigger point for developing visitor attraction revenue management?

Natalie Claire Haynes, David Egan

The purpose of the paper is to explore how the effects of the COVID-19 pandemic will influence the development of revenue management practice in the visitor attractions sector.

An empirical study on the imbalance phenomenon of data from recommendation questionnaires in the tourism sector

Clara Martin-Duque, Juan José Fernández-Muñoz, Javier M. Moguerza, Aurora Ruiz-Rua

Recommendation systems are a fundamental tool for hotels to adopt a differentiating competitive strategy. The main purpose of this work is to use machine learning techniques to…

All that glitters is not gold: a study of tourists' visit intention by watching deepfake destination videos

Brijesh Sivathanu, Rajasshrie Pillai, Mahek Mahtta, Angappa Gunasekaran

This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory.

Smart destination competitiveness: underscoring its impact on economic growth

Taiwo Temitope Lasisi, Samuel Amponsah Odei, Kayode Kolawole Eluwole

The current study is designed to investigate the factors that foster the framing of destination competitiveness and establish the factors that drive the contribution of tourism…

Risk and ambiguity of COVID-19 inhibit intentions for post-pandemic travel via reduced valuation of tourism

Baojuan Ye, Shunying Zhao, Hohjin Im, Liluo Gan, Mingfan Liu, Xinqiang Wang, Qiang Yang

This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.

An exploratory study of the future paranormal tourist experience on ghost tours

Carmen Pedreño-Peñalver, Irene Huertas-Valdivia, Alicia Orea-Giner

The purpose of this study is to explore the paranormal tourist experience on ghost tours, taking into account the participants’ perceptions and their prior knowledge of the…

Electronic word of mouth for the choice of wellness tourism destination image and the moderating role of COVID-19 pandemic

Charu Goyal, Udita Taneja

Information technology as a source of information and decision-making has wider acceptance in contemporary times. Studies have identified the importance of electronic word of…

Transformations in tourism following COVID-19? A longitudinal study on the perceptions of tourists

Wolfgang Aschauer, Roman Egger

This study attempts to answer how values and holiday preferences were shaped by the pandemic, how travellers view the future of tourism and how they are willing to contribute to…

Opportunity of the accommodation establishment development: a need for nature-based services and eco-friendly activity

Valentyna Stolyarchuk

The purpose of this paper is to investigate the opportunities of development of the accommodation establishments by accepting the current shifting in travellers' needs and the…

The future of sports tourism in the light of the COVID-19 pandemic – Developing a new paradigm model

Sajjad Pashaie, Marko Perić

Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores…

Exploring governance effectiveness, tourism development and poverty reduction relationship in SAARC countries using panel dynamic estimation

Imtiyaz Ahmad Shah

The present study aims to examine the moderating impact of governance quality on the tourism poverty nexus using a panel of six South Asian Association for Regional Cooperation…

Generation Z as a critical question mark for sustainable tourism – An exploratory study in Portugal

Micaela Pinho, Sofia Gomes

Much has been speculated about the role that Generation Z will play in achieving more sustainable development. The tourism sector gains a special role in this discussion. On the…

Introducing Amazon Explore: a digital giant's exploration of the virtual tourism experiences

Tjaša Alegro, Maja Turnšek, Tomi Špindler, Vita Petek

Amazon Explore is a new online experience product from Amazon, which offers live stream sightseeing of destinations around the world. This paper aims to provide a first insight…

Mass tourism, biosecurity and sustainability challenges: prospects illustrated by the current COVID-19 pandemic

Octávio Sacramento

Using COVID-19 pandemic as a more immediate empirical reference, this paper aims to understand the biosecurity risks arising from tourist activities and, through a more…

Obese destinations

Fatih Pektaş

Whether a human body has a healthy carrying capacity is calculated by body mass index (BMI). The BMI is found by dividing body weight in kilograms by the square of body length. If…

The next frontier of the Internet of Behaviors: data-driven nudging in smart tourism

Andrei O. J. Kwok

This conceptual study examines the implications of the Internet of Behaviors (IoB) for tourism stakeholders in a hyper-connected and data-driven world.

The present and future of hotel star ratings through the eyes of star rating operators

Dimitris Koutoulas, Akrivi Vagena

The purpose of this study is, first, to determine which developments have shaped official hotel classification systems over recent years (including the impact of guest-review…

Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk

Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah, Supriono Supriono

This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition…

Negative and positive antecedents of intention to resume hotel consumption in new normal settings in Malaysia: insight from three psychological theories

Syed Shah Alam, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul, Mohd Helmi Ali, Ismail Ahmad, Nor Asiah Omar

Applying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat…

Tourism Research in China: Themes and Issues

Sam Cole

Cultural tourist and user experience with artificial intelligence: a holistic perspective from the Industry 5.0 approach

Alicia Orea-Giner, Ana Muñoz-Mazón, Teresa Villacé-Molinero, Laura Fuentes-Moraleda

The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions…

Documenting the knowledge of pro-environmental travel behaviour research: a visual analysis using CiteSpace

Jiale Zhang, Farzana Quoquab

The purpose of this study is to present a comprehensive knowledge mapping and an in-depth analysis of pro-environmental travel behaviour research to better understand the global…

Effectiveness of the Covid-19 vaccination on travel intentions: case of Iran

Amir Hossein Qezelbash, Sarasadat Makian, Rasoul Shahabi Sorman Abadi

This paper aims to examine tourists' behavioral changes in response to health crises, this study examines the individual's uncertainty and adaptability to the challenges using…

Impact of psychological capital on mental health, readiness for organizational change, and job insecurity: hotel employees’ perspective in COVID-19

Basheer M. Al-Ghazali, Bilal Afsar

The construct of psychological capital or PsyCap (consisting of the positive psychological resources of hope, self-efficacy, optimism and resilience) has been demonstrated to…

Online reviews towards reducing risk

Neha Yadav, Sanjeev Verma, Rekha Chikhalkar

This paper aims to examine the impact of online reviews on behavioral intentions via perceived risk. Perceived risk is both analytical and emotional. Stimulus–organism–response…

Factors influencing university students in conducting ecotourism

Javier A. Sánchez-Torres, Yuri Lorene Hernández Fernández, Carolina Perlaza Lopera

This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for…

A “new tourism cycle” on the Canary Islands: scenarios for digital transformation and resilience of small and medium tourism enterprises

Nidia Hernández Sánchez, Jeroen Oskam

This paper discusses plausible future scenarios for small and medium tourism enterprises (SMTEs) in the “sun, sea and sand” destination of the Canary Islands (Spain) and assesses…

The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan

Muhammad Junaid Shahid Hasni, Maya F. Farah, Ifraaz Adeel

This paper aims to analyze the adoption of social media platforms by tourists in Pakistan. Based on an adaptation of the technology acceptance model (TAM), this study assesses the…

Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

Konstantinos Solakis, Vicky Katsoni, Ali B. Mahmoud, Nicholas Grigoriou

This is a general review study aiming to specify the key customer-based factors and technologies that influence the value co-creation (VCC) process through artificial intelligence…

Impacts and restoration strategy of the tourism industry post-COVID-19 pandemic: evidence from Vietnam

Hoa Dinh Vu, Anh Thi Ngoc Nguyen, Nga Thi Phuong Nguyen, Duy Ba Tran

This paper presents the impact of the COVID-19 pandemic on Vietnam's tourism industry to propose appropriate recovery strategies in the future.

I'm afraid to travel! Investigating the effect of perceived health risk on Malaysian travellers' post-pandemic perception and future travel intention

Mohd Hafiz Hanafiah, Nur Adilah Md Zain, Muaz Azinuddin, Nur Shahirah Mior Shariffuddin

This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide…

Analyzing the main determinants of being a cultural traveler: the case of domestic cultural trips in Spain

Marcos Álvarez-Díaz, Mónica Villanueva-Villar, Elena Rivo-López

Analyzing the main determinants that lead a traveler to make a cultural trip is an important issue to understand where the cultural tourism market is going, and where the…

Glocalizing tourism in Southeastern Nigeria: residents’ perspectives

Afamefuna Paul Eyisi, Emeka Emmanuel Okonkwo

The purpose of this paper is to explore and understand the perceptions of residents of Southeastern Nigeria about glocalizing tourism in the region to help improve their support…

Machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic: a multisource Internet data approach

Dinda Thalia Andariesta, Meditya Wasesa

This research presents machine learning models for predicting international tourist arrivals in Indonesia during the COVID-19 pandemic using multisource Internet data.

Linking the intrinsic and environmental constraints with PwD tourists' behavioral intentions toward a travel destination: mediating role of learned helplessness

Bijoylaxmi Sarmah, Shampy Kamboj, Ravi Chatterjee

The present study examines the antecedents of learned helplessness, i.e. intrinsic and environmental constraints and consequences, i.e. intention to travel and expectation in the…

Personalities shaping travel behaviors: post-COVID scenario

Aleksandra Terzić, Biljana Petrevska, Dunja Demirović Bajrami

This study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the…

Drivers and barriers of travel behaviors during and post COVID-19 pandemic: a systematic literature review and future agenda

Naveed Ahmad, Amran Harun, Hafiz Muhammad Usman Khizar, Junaid Khalid, Shumaila Khan

The purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as…

Predicting travel intentions using self-disclosure, trust and intimacy: the case of Tinder users during COVID-19

Kyrie Eleison Munoz

This paper determines how travel intentions can be predicted using self-disclosure behaviour, trust and intimacy. This case study focuses on Tinder users who utilised the…

Assessing behavioral intention toward green hotels during COVID-19 pandemic: the moderating role of environmental concern

Rajiv Kumar Dwivedi, Manoj Pandey, Anil Vashisht, Devendra Kumar Pandey, Dharmendra Kumar

The study aims to investigate the consumers' behavioral intention toward green hotels. The tendency of individuals to afford green hotels is further escalating with progressing…

Environmentally responsible behaviour in outdoor recreation: the moderating impact of COVID-19 related risk perception

Nguyen Thi Khanh Chi

This study examines the mediating role of motivation on outdoor recreation on the attitude–behavior and social marketing–behavior linkages. The paper scrutinizes the moderating…

Reset or temporary break? Attitudinal change, risk perception and future travel intention in tourists experiencing the COVID-19 pandemic

Francesc González-Reverté, Joan Miquel Gomis-López, Pablo Díaz-Luque

There is little knowledge to date regarding the influence of the COVID-19 health crisis on tourists' intention to travel differently in the future. This paper addresses this and…

The causal factors influencing repurchase intentions of local tourists in Thailand during COVID-19 crisis

Sumana Laparojkit, Muttanachai Suttipun

This study aims to examine the causal factors of customer motivation, trust and loyalty, influencing the level of repurchase intentions of local tourists travelling during…

Modelling the demand for educational tourism: do dynamic effect, university quality and competitor countries play a role?

Siti Hajar Hussein, Suhal Kusairi, Fathilah Ismail

This study aims to develop an educational tourism demand model, particularly in respect to dynamic effects, university quality (QU) and competitor countries. Educational tourism…

The impacts of negative problem orientation on perceived risk and travel intention in the context of COVID-19: a PLS-SEM approach

Ümit Şengel, Gökhan Genç, Merve Işkın, Mustafa Çevrimkaya, Ioannis Assiouras, Burhanettin Zengin, Mehmet Sarıışık, Dimitrios Buhalis

The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the…

Lessons from COVID-19 for the future: destination crisis management, tourist behaviour and tourism industry trends

Carolina Aldao, Dani Blasco, Manel Poch Espallargas

This research aims at arriving at a broad scope of the lessons learnt after two years of the coronavirus disease 2019 (COVID-19) pandemic outbreak by analysing the catalyst and…

Accommodating guests during pandemic times: a case-study of the Airbnb Host Community in Aarhus, Denmark

Simon Lind Fischer, Maartje Roelofsen

This paper explores how Airbnb hosts' experiences with and responses to the coronavirus disease 2019 (COVID-19) health crisis may differ according to their motivations to host and…

The future of apitourism in Iran based on critical uncertainty approach and DEMATEL/COPRAS techniques

Mohammad Reza Fathi, Mohsen Torabi, Somayeh Razi Moheb Saraj

Apitourism is a form of tourism that deals with the culture and traditions of rural communities and can be considered one of the most sustainable methods of development and…

Tourists' intention to visit green hotels: building on the theory of planned behaviour and the value-belief-norm theory

Muhammad Ashraf Fauzi, Mohd Hafiz Hanafiah, Velan Kunjuraman

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

The moderating role of eco-destination image in the travel motivations and ecotourism intention nexus

Nguyen Thi Khanh Chi, Hanh Pham

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

Post-COVID-19 pandemic motivations and segmentation in coastal cities: a study in Lima, Peru

Mauricio Carvache-Franco, Aldo Alvarez-Risco, Wilmer Carvache-Franco, Orly Carvache-Franco, Shyla Del-Aguila-Arcentales

Coastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists' post-pandemic…

Augmented reality adoption intention among travel and tour operators in Malaysia: mediation effect of value alignment

Syed Shah Alam, Mohammad Masukujjaman, Samiha Susmit, Sumaiya Susmit, Hassanuddeen Abd Aziz

This study evaluated the determinants of augmented reality (AR) adoption in Malaysia's travel and tour operator sectors through an integrated technology-organization-environmental…

The effect of social media on travel planning process by Chinese tourists: the way forward to tourism futures

Yuke Yuan, Chung-Shing Chan, Sarah Eichelberger, Hang Ma, Birgit Pikkemaat

This paper investigates the usage and trust of Chinese social media in the travel planning process (pre-trip, during-trip and post-trip) of Chinese tourists.

Acceptance and use of ICT in tourism: the modified UTAUT model

Md Borak Ali, Rahat Tuhin, Md Abdul Alim, Md Rokonuzzaman, Sheikh Matiur Rahman, Md Nuruzzaman

This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model.

The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia

Dragan Vukolic, Tamara Gajić, Mirjana Penic

To evaluate some of the current discussions about the possible impacts of social networks on the development of gastronomy in the Republic of Serbia. There could be either…

Does countries' environmental, social and governance (ESG) risk rating influence international tourism demand? A case of the Visegrád Four

Adewale Samuel Hassan, Daniel Francois Meyer

This study examines whether international tourism demand in the Visegrád countries is influenced by countries' risk rating on environmental, social and governance (ESG) factors…

Economy-led sustainable touristic city: the case of Surakarta, Indonesia

Valid Hasyimi, Hossny Azizalrahman

This paper attempts to examine drivers of tourism development by affording a framework that sustains economic growth and protects the local environment. It develops evaluative and…

Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach

Aashish Garg, Pankaj Misra, Sanjay Gupta, Pooja Goel, Mohd Saleem

Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many…

A systematic approach for predicting loyalty behavior of tourist destinations

Ahmad Reza Talaee Malmiri, Roxana Norouzi Isfahani, Ahmad BahooToroody, Mohammad Mahdi Abaei

Destinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is considered as a…

The future of farm tourism in the Philippines: challenges, strategies and insights

Kafferine Yamagishi, Cecil Gantalao, Lanndon Ocampo

This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm…

Optimization model: the innovation and future of e-ecotourism for sustainability

Fauziah Eddyono, Dudung Darusman, Ujang Sumarwan, Fauziah Sunarminto

This study aims to find a dynamic model in an effort to optimize tourism performance in ecotourism destinations. The model structure is built based on competitive performance in…

What drives the travel switching behavior of Chinese Generation Z consumers

Li-Yu Tseng, Jung-Hsiang Chang, Ying Lin Zhu

As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the…