Sport, Business and Management: Volume 9 Issue 2

The unintended consequence of Financial Fair Play: An examination of competitive balance across five European football leagues

Daniel Plumley, Girish Mohan Ramchandani, Robert Wilson

The purpose of this paper is to examine competitive balance in European football leagues before and after the inception of Financial Fair Play (FFP) regulations by Union of…

Sport technology consumers: Segmenting users of sports wearable devices based on technology readiness

Taejung Kim, Weisheng Chiu, Marcus Kin Fung Chow

The development of wearable technology has significantly changed the way people participate in physical activities. The purpose of this paper is to segment users of sports…

Market valuation and risk profile of listed European football clubs

Stefan Prigge, Lars Tegtmeier

The purpose of this paper is to explore whether stocks in football clubs are valued in line with the valuation of other capital assets in the capital market. Moreover, it analyzes…

Event sport tourism business models: the case of trail running

Marko Perić, Nataša Slavić

Sporting events are the core of sport tourism. However, when it comes to business models (BM) in the context of event sport tourism, that is, how value is created and delivered at…

Title sponsorship of cause-related sport events

Norm O’Reilly, Sameer Deshpande, Guy Faulkner, Amy Latimer, Allana Leblanc, Ryan E. Rhodes, Mark Tremblay, Melissa Werman

Corporations often benefit from associating their brand(s) with a sports property; in some cases, the property is owned or supported by a not-for-profit organization (NFP…

Commercial rights management in post-legislative Olympic sponsorship

Nicholas Burton, Cheri Bradish

The purpose of this paper is to explore the development of preventative counter-ambush marketing initiatives and rights protection strategies, providing an historical view of…