Sport, Business and Management

Strapline:

An international journal

Category:

Management Science / Management Studies

Table Of Contents: Volume 6 Issue 5

Professional football clubs retail branding strategies

Adam Szymoszowskyj, Mathieu Winand, Dimitrios Kolyperas, Leigh Sparks

While some football clubs are recognised as popular brands, little is known about the way they leverage their brand in their merchandise retailing. To address this gap the…

How industry competition ruined windsurfing

Stuart Thomas, Jason Potts

The purpose of this paper is to investigate a competitive evolutionary process we call “innovation overshooting” that has been observed in equipment-based sports, using…

Psychosocial benefits from participating in an adventure expedition race

Reidar J. Mykletun, Laura Mazza

The purpose of this paper is to identify psychosocial benefits that the race participants gained from participating in an adventure race (AR). The sample studied were…

The impact of brand associations on brand loyalty in the football industry

Daniel Maderer, Dirk Holtbruegge, Rachel Woodland

The purpose of this paper is to explore the impact of brand associations on brand loyalty of fans toward professional football clubs in developed and emerging football…

Sport-related branded entertainment: the Red Bull phenomenon

Reinhard E. Kunz, Franziska Elsässer, James Santomier

The purpose of this paper is to introduce a conceptual model of branded entertainment into sport marketing and highlight Red Bull’s strategy as a “best practice”. Branded…

ISSN:

2042-678X

Online date, start – end:

2011

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Assoc. Prof. Constantino Stavros