Sport, Business and Management: Volume 6 Issue 2

Strapline:

An international journal
Subjects:

Table of contents

Community sport and the newcomer experience in small cities

John Nadeau, Norm O'Reilly, Alexander Scott

This research reports on work related to integrating new immigrants into their local communities. The purpose of this paper is to explore community sport and the newcomer…

Brand community, loyalty and promise in myfootballclub.co.uk

Guilherme Guimaraes, Chris Stride, Daragh O'Reilly

The purpose of this paper is to link the notions of brand community, loyalty and promise as a reminder to marketers of the importance to brands of keeping their commercial…

1357

Organisational change in local sport clubs: the case of Flemish gymnastics clubs

Jochen Perck, Jo Van Hoecke, Hans Westerbeek, Diane Breesch

The purpose of this paper is to examine the impact of the quality assurance system IKGym (Quality Management System for Gymnastics Clubs), on professionalisation, homogenisation…

An explanation of economic impact: why positive impacts can exist for smaller sports

Nola Agha, Daniel A. Rascher

The purpose of this paper is to understand why some sports show a positive economic impact and other sports do not, and to identify a common set of explanatory factors explaining…

If we build it, will they come? Examining the effect of expansion teams and soccer-specific stadiums on Major League Soccer attendance

Timothy D. DeSchriver, Daniel A. Rascher, Stephen L. Shapiro

Two of the primary growth strategies for Major League Soccer (MLS) have been team expansion and the construction of soccer-specific stadiums. Therefore, the purpose of this paper…

1339

The theory of planned behaviour and intention of purchase sport team licensed merchandise

Min Soo Kim, Jeffrey James

– The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB).

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Cover of Sport, Business and Management

ISSN:

2042-678X

Online date, start – end:

2011

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Kwame Agyemang