Sport, Business and Management: Volume 4 Issue 1


An international journal

Table of contents

An empirical assessment of factors affecting the brand-building effectiveness of sponsorship

Leah Donlan

– The purpose of this study is to assess, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity.

Toward a framework of “athlete citizenship” in professional sport through authentic community stakeholder engagement

Kwame J.A. Agyemang

While there is extant research regarding corporate citizenship, the literature negates the micro level of analysis as it only concentrates on macro and/or meso levels…

America's Cup 2007: sailing, glitter and power

Frederic Lassalle

The purpose of this paper is to present a tool with which to understand the power existing in relations between sports organisations. This research proposes a tool will…

Evaluating consumer response associated with sponsorship of major sporting events in Australia

Antonio Lobo, Denny Meyer, Yayoi Chester

The purpose of this paper is to investigate the key determinants of positive consumer behaviour associated with sports sponsorship. Using the consumer decision-making…

Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise

Joan M. Phillips, Robert I. Roundtree, DaeHyun Kim

The purpose of this paper is to explore the relationship between consumers’ purchase motivations to show support for university programs and the influence of merchandise…

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Emerald Publishing Limited

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  • Dr Kwame Agyemang
  • Dr Nefertiti Walker