Sport, Business and Management: Volume 3 Issue 3

Australian Football League: “home advantage”, “umpire bias” or both?

John Watson

This study sought to clarify potentially conflicting results from two prior studies examining the “home advantage”, and possible “umpire bias”, in the Australian Football League…

Fan involvement in a professional sport team's decision making

Craig G. Hyatt, William A. Sutton, William M. Foster, Dylan McConnell

In an era where a growing segment of fantasy league participating and video game playing sport consumers has become more interested in managing individual major league players…

Professional football clubs and corporate social responsibility

Jens Blumrodt, Michel Desbordes, Dominique Bodin

The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate social…

Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors

Luke L. Mao, James J. Zhang

Sponsorship has undeniably become one of the fastest growing global marketing practices. Business corporations seek sponsorship opportunities to actualize their overall…

Assets and obstacles: an analysis of OUA hockey from the coaches’ perspective

Chris R. Chard, Craig Hyatt, William M. Foster

The passion of Canadians for ice hockey is well documented; however, university teams in Canada are routinely ignored by consumers and the media. The authors’ goal was to better…

Corruption: a big threat to sport, a tremendous opportunity for researchers

Simon Chadwick