Sport, Business and Management: Volume 3 Issue 1


An international journal

Table of contents

Corporate brand relationships: the case of TOYOTA F1 Racing Team

Abel Tasiyana Kahuni, Jennifer Rowley

The purpose of this article is to explore the corporate brand‐web associated with the TOYOTA F1 Racing Team in order to exemplify existing theoretical discussions of the…

The relationship between ownership structure and club performance in the English Premier League

Robert Wilson, Daniel Plumley, Girish Ramchandani

The purpose of this paper is three‐fold. First, to explore the relationship between the financial and sporting performance of clubs competing in the English Premier League…

Annika Sörenstam – a hybrid personal sports brand

Kenneth Cortsen

The purpose of this article is to investigate sports branding at the personal level by focusing on the evolvement, growth and sustainability of the ANNIKA BRAND – an…

Sports teams and equipment manufacturers going international: The strategic leverage of co‐branding

André Richelieu, Michel Desbordes

The purpose of this is to analyse co‐branding as leverage for both teams and equipment manufacturers in their internationalization endeavours. In other words, how can…

Actual self‐concept versus ideal self‐concept: An examination of image congruence and consumers in the health club industry

Jeremy I. Abel, Cheryl L. Buff, John C. O’Neill

The purpose of this research is to investigate the extent to which actual and ideal self‐congruities (image) are associated with health club patronage, a conspicuous…

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Emerald Publishing Limited

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  • Dr Kwame Agyemang
  • Dr Nefertiti Walker