Sport, Business and Management: Volume 11 Issue 5

Analysis of price bundling and framing: the impact of availability and discount messaging

Misun Won, Stephen L. Shapiro

The purpose of this study is to examine consumer behaviors toward a bundle of tickets and lodging using two different message framing: (1) scarcity framing for a high demand…

Jumping to conclusions – an analysis of the NBA Draft Combine athleticism data and its influence on managerial decision-making

Tobias Berger, Frank Daumann

The NBA Draft policy pursues the goal to provide the weakest teams with the most talented young players to close the gap to the superior competition. But it hinges on appropriate…

The moderating role of consumers' ad perception in athlete endorsement effectiveness

Soojin Kim, Yongjae Kim, Seungbum Lee, Younghan Lee, Eun Yeon Kang, Mi-Lyang Kim

This paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes…

Personal branding on Instagram: an examination of Iranian professional athletes

Zahra Sharifzadeh, Natasha T. Brison, Gregg Bennett

This study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a…

Gamification through fantasy sports – Empirical findings from professional sport leagues

Markus Buser, Herbert Woratschek, B. David Ridpath

In this paper, Fantasy Sports (Hereafter FS) is conceptually classified as a concept of gamification for professional sport leagues. From a sporting perspective, FS is often…

Football fans and stakeholder theory – A qualitative approach to classifying fans in Germany

Johannes Jaeger

Public debates and scholarly literature on football fandom are often characterised by generalisation and lacking differentiation. The changing ethnography of fans, affected by the…

Augmenting the formation of esports gameplay intention: interaction effects of genre and gender

Wooyoung (William) Jang, Kevin K. Byon, Antonio Williams, Paul M. Pedersen

While each genre and gender has been revealed as significant moderators for esports gameplay intention, exploring the interaction effects between genre and gender could broaden…

Developing flourishing among employees in the college sport workplace

Logan Schuetz, Bomin Paek, Brent D. Oja, Minjung Kim

The purpose of this paper is to explore how flourishing is achieved among sport employees working at intercollegiate sport organizations in the USA. To do so, a model is…