Strapline:An international journal
Table of contents
To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.
The purpose of this qualitative research study was to explore male and female sports fandom through examining the prototype of a loyal National Football League (NFL) fan.
This study explores the use of event-related promotional hashtags by non-sponsors as a form of social ambushing, akin to newsjacking, as potential means of ambushing major…
Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyaltyPo-Lin Pan, Joe Phua
The purpose of this paper was to examine the interplay between sports fanship and brand-related perceptions in the context of sports sponsorship. The effects of sport…
Net gains: a comparison of competitive balance between the ANZ Championship and Suncorp Super NetballHenry E.T. Wetherall, Mark F. Stewart, Trong Anh Trinh
Competitive balance is critical for the survival of athletic leagues. A relationship between “uncertainty of outcome” and fan interest has been found in many sports all…
The social impact of the 2016 Rio Olympic Games: comparison of residents' pre- and post-event perceptionsTiago Ribeiro, Abel Correia, Rui Biscaia
Despite the recognition that citizens' perceptions of mega sport events' social impact is critical for the sustainable development of these events and host cities, most…
Utilizing the capital asset pricing model (CAPM), the purpose is to analyze whether the stock prices of the corporation that owns sport teams fluctuate based on team…
Online date, start – end:2011
Copyright Holder:Emerald Publishing Limited
- Dr Kwame Agyemang
- Dr Nefertiti Walker