Journal of Social Marketing
Issue(s) available: 45 – From Volume: 1 Issue: 1, to Volume: 13 Issue: 1

The impact of impression construction consumption on social identity: a study on Chinese female professionals
Dan Wang, Sigen Song, Fanny Fong Yee Chan, Linyan FengExpenditures on beauty, fitness and body shaping by females have increased significantly in recent years. Most previous studies examined this from the psychological…
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion
Emi MoriuchiThis study aims to determine the perception and attitude of consumers toward the presence of cybernetic avatars (CAs) as part of a social inclusion initiative.
The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine
Davood Ghorbanzadeh, Muhammad Salman ShabbirThis study aims to explain the factors associated with receiving a specific brand of Covid-19 vaccine within the framework of the theory of reasoned action. The study…
Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic
Muslim Amin, Halimin HerjantoThis study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Sharyn Rundle-Thiele