Journal of Social Marketing
Issue(s) available: 38 – From Volume: 1 Issue: 1, to Volume: 11 Issue: 2
Category:
Marketing
Volume 11
Volume 10
Volume 9
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Issue 4 2019
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Issue 3 2019
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Issue 2 2019
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Issue 1 2019 Expanding the Reach of Social Marketing: Papers from the 5th World Social Marketing Conference (WSMC)
Volume 8
Volume 7
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Issue 3 2017 Critiquing social marketing's approaches to address social change agendas: issues, challenges and debates about inclusion
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Issue 1 2017
Volume 6
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Issue 4 2016
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Issue 3 2016 Transformations: social marketing and social change - macro, meso and micro perspectives
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Issue 1 2016
Volume 5
Volume 4
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Issue 1 2014
Volume 3
Volume 2
Volume 1
The role of norms in predicting waste sorting behavior
Budi Setiawan, Adi Zakaria Afiff, Ignatius HeruwastoThis study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior.
Antecedents and consequences of corporate social responsibility: a meta-analysis
Fernando de Oliveira Santini, Wagner Junior Ladeira, Marlon Dalmoro, Celso Augusto de MatosThis study aims to consolidate finds about corporate social responsibility (CSR) by conducting a meta-analysis. CSR is a topic present in both academic and practitioner…
Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil
Adriana Bastos, Tânia Veludo-de-Oliveira, Mirella Yani-de-Soriano, Marcio Atalla, Bruno GualanoThe purpose of this paper is to demonstrate how macro-social marketing can contribute to the United Nations 2030 sustainable development’s goal of reducing…
The use of digital technologies in social marketing: a systematic review
Tina Flaherty, Christine Domegan, Mihir AnandWith the explosion of digital technologies in contemporary daily life, fuelled by a pandemic and remote working, online learning and shopping and the proliferation of…
Social branding framework to address smoking among alternative peer crowd teens
Carolyn Ann Stalgaitis, Jeffrey Washington Jordan, Mayo Djakaria, Daniel J. SaggeseThis paper aims to describe the social branding framework, which uses lifestyle branding to change behaviour within psychographically-defined target audiences. Syke, a…
Social marketing hackers
Maria M. RacitiSocial marketing has come of age. Today, the study is a legitimate discipline with a wealth of empirical evidence that manifestly demonstrates the ability to bring about…
The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations
Hyunkyu JangThis paper aims to examine the influence of personal distress on donor choice of happy- or sad-faced child in two donation contexts, monetary donations and child sponsorships.
Measuring, evaluating, and documenting social marketing impact
V. Dao Truong, X. Dam Dong, Stephen Graham Saunders, Quynh Pham, Hanh Nguyen, Ngoc Anh TranThis paper aims to examine how social marketing intervention programmes to measure, evaluate and document social marketing impact.
Predictors of recycling behavior: the role of self-conscious emotions
Narjes Haj-Salem, MohD Ahmad Al-HawariThe purpose of this study is to develop a model that integrates self-conscious emotions (i.e. anticipated guilt and anticipated pride) alongside the theory of planned…
A review of social marketing interventions in low- and middle-income countries (2010–2019)
David James Schmidtke, Krzysztof Kubacki, Sharyn Rundle-ThieleThis study aims to review social marketing interventions reported in peer-reviewed literature from 2010 to 2019 that were conducted in low- and middle-income countries…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Sharyn Rundle-Thiele
Further Information
