Table Of Contents - Special Issue: Social Marketing: Beyond Behaviour Change
The aim of this article is to explore how social engineering and social marketing are connected, and how social marketing is a tool used to achieve adherence to social…
– The purpose of this paper is to explore how members of an online alcohol reduction community learn, construct and engage in alcohol reduction consumption consistencies.
– The purpose of this paper is to report on a quantitative study of the food environment designed to measure aspects of support for healthy eating.
Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocatesJeanine P.D. Guidry, Richard D. Waters, Gregory D. Saxton
This paper aims to examine what type of messaging on Twitter is most effective for helping move social marketing beyond focusing on personal changes to find out what…
The purpose of this article is to demonstrate why the time is ripe for a reflexive turn in social marketing, in response to criticisms of social marketing as neo-liberal…
Online date, start – end:2011
Copyright Holder:Emerald Publishing Limited
- Prof Sharyn Rundle-Thiele