Journal of Social Marketing: Volume 4 Issue 2

Cultural capital and strategic social marketing orientations

Tanja Kamin, Thomas Anker

The article aims to illuminate this issue by applying the cultural capital theory to the processes of health production and distribution. It questions social marketing’s role in…

Developing benchmark criteria for assessing community-based social marketing programs: A look into Jack Johnson’s “All at Once” campaign

Jennifer Lynes, Stephanie Whitney, Dan Murray

This article aims to propose that increased guidance on the implementation of social marketing principles for sustainability issues can advance both implementation and empirical…

The taboo question: Condom retailing in Vietnam and social marketing implications

Dang Hong Hai Nguyen, Lukas Parker, Linda Brennan, Alice Clements

– This paper aims to illustrate the need for both upstream and downstream social marketing in relation to condom merchandising in the Vietnamese context.

Best practices in social marketing among Aboriginal people

Judith Madill, Libbie Wallace, Karine Goneau-Lessard, Robb Stuart MacDonald, Celine Dion

– The purpose of this paper is to identify, summarize and assess literature focused on developing social marketing programs for Aboriginal people.

Identifying upstream factors using the community readiness model: The case of reducing alcohol use among college students

Kathleen J. Kelly, Linda Stanley

The purpose of this paper is to, with increasing recognition of the importance of upstream factors in individual behavior, provide an example of how the Community Readiness Model…

Introduction to the special issue from the World Social Marketing Conference 2013

Debra Z. Basil Michael D. Basil