Journal of Social Marketing: Volume 13 Issue 2

Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic

Muslim Amin, Halimin Herjanto

This study aims to investigate the secondhand clothes (SHC) donating behavior phenomenon using the cognitive-affective-conative model and examines the moderating role of COVID-19…

The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine

Davood Ghorbanzadeh, Muhammad Salman Shabbir

This study aims to explain the factors associated with receiving a specific brand of Covid-19 vaccine within the framework of the theory of reasoned action. The study extends the…

The impact of impression construction consumption on social identity: a study on Chinese female professionals

Dan Wang, Sigen Song, Fanny Fong Yee Chan, Linyan Feng

Expenditures on beauty, fitness and body shaping by females have increased significantly in recent years. Most previous studies examined this from the psychological perspective of…

Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion

Emi Moriuchi

This study aims to determine the perception and attitude of consumers toward the presence of cybernetic avatars (CAs) as part of a social inclusion initiative.

Factors predicting pro-environmental behavior: the case of baby diapers

Novi Amelia, Harriman Samuel Saragih

In addition to being one of the most commonly purchased items by infant caretakers, disposable baby diapers (DBDs) are among the most detrimental products to the environment…

Social action advertising: motivators and detractors in cause-oriented behaviors

Thomas Mueller

It is an arduous process for corporations to determine if social action advertising is a complementary fit with their respective brands. This study aims to explore opportunities…

What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior

Samar Rahi

In the wake of COVID-19 pandemic, public health is associated with the acceptance of vaccination unless it reaches herd immunity level, which is 67%. Nevertheless, citizens have…

Addiction or social need: towards a model to predict smoking cessation intentions

Muhammad Abid Saleem, Amar Shafiq, Hanan Afzal, Aisha Khalid, Ninh Nguyen

The purpose of this study is to identify which social and psychological factors better determine intentions to quit smoking to inform public health policy.

Effect of alcohol ad content regulations on young people: a multi-method study

Jacques François Diouf, Sophie Lacoste-Badie, Olivier Droulers, Karine Gallopel-Morvan

Upstream social marketers advocate implementing effective public policies to protect vulnerable populations from the impacts of advertising harmful products. This study aims to…