Nankai Business Review International: Volume 12 Issue 1

Is ISO14001 certification of the corporate effective?

Zhaoguo Zhang, Chi Zhang, Danting Cao

At present, the number of corporates certified by ISO14001 in China is ranked first in the world. This paper aims to explore the effectiveness of ISO14001 certification and the…

Bright side of narcissism: elevated ownership and initiative

Jih-Yu Mao, Jing Quan, Jack Ting-Ju Chiang, Tao Qing

A plethora of organizational studies have found employee narcissism to be an unfavorable trait that impedes job functioning. Yet, the elevated confidence and self-assuredness…

The construct of information privacy concerns in the Chinese cultural setting

Xiaogang Chen, Yuhui Zhang

The significant cultural difference between China and Western countries, primarily the USA, suggests that it is necessary for researchers to take an emic approach to understand…

Overt or covert? Effect of different digital nudging on consumers’ customization choices

Shouwang Lu, Gong (Gordon) Chen, Kanliang Wang

This study aims to explore the effect of two digital nudging technologies that is overt digital nudging (ODN) and covert digital nudging (CDN), on consumers’ choices of nudged…

Optimal duration, rate and price when online retailers offer installment payment services

Li Wang, Junfeng Tian, Yanhong Si, Xixiu Sun

Online retailers have become gradually popular to offer consumers installment payment services in the past few years. This paper aims to study how to determine the duration and…

Comparison between social media and social networks in marketing research: a bibliometric view

Hong Zhao, Yi Huang, Zongshui Wang

This paper aims to systematically find the main research differences and similarities between social media and social networks in marketing research using the bibliometric…

Sense of virtual community, commitment and knowledge contribution: an empirical research based on MI community

Shanji Yao, Xinnuo Zheng, Dewen Liu

The purpose of this paper is to find a way to encourage community members to actively create content and contribute knowledge through the study of the relationship between virtual…