Management Research Review: Volume 39 Issue 8

The effect of CRM implementation on pharmaceutical industry’s profitability: The case of Tunisia

Nedra Bahri-Ammari, Khalid S. Soliman

The aim of this study is examine customer relationship management (CRM) effect on enhancing customer satisfaction and on improving customer retention. In this study, the impact of…

Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

Sreejesh S., Abhigyan Sarkar, Sudeepta Pradhan

This study aims to investigate how the influences of store loyalty programs on store loyalty and store relations can be mediated by the store satisfaction-love framework.

Team mental model characteristics and performance in a simulation experiment

Yi Yang, V.K. Narayanan, Yamuna Baburaj, Srinivasan Swaminathan

This paper aims to examine the relationship between the characteristics of strategic decision-making team’s mental model and its performance. The authors propose that the…

Research on customer switching behavior in the service industry

Yi-Fei Chuang, Yang-Fei Tai

This study aims to analyze and explain the characteristics and findings in previous studies of switching behavior and identifies the developments within this topic in order to…

Role of personal values in investment decisions: Perspectives of individual Ghanaian shareholders

Otuo Serebour Agyemang, Abraham Ansong

This paper aims to examine the role personal values play in investment decision-making processes among Ghanaian shareholders.