Management Research Review: Volume 33 Issue 2
Communication of emergent international management research
Table of contents - Special Issue: Health care management and marketing
Guest Editors: Pia Polsa, Karen M. Spens
Health status assessment using reverse supply chain data
Imoh Antai, Crispin M. MutshindaThe purpose of this paper is to suggest the use of reverse medical supply chain data to infer changes of a population's health status with regard to a focal disease. It includes a…
Integration of supply and marketing for a blood service
David B. GrantThe blood service sector faces issues with obtaining and retaining loyal donors at one end of its supply chain, a marketing issue, and being efficient and effective in blood and…
Employer brand image in a health care organization
Pia A.K. HeilmannThe purpose of this paper is to provide an overview concerning employer brand image in a Finnish hospital organization. What is done for recruitment marketing? This study offers…
Managing competitive bidding in the Finnish healthcare sector
Kai Härkönen, Pauliina Ulkuniemi, Jaana TähtinenThe purpose of this paper is to describe the competences needed for managing competitive bidding in the Finnish healthcare and to understand the management of competitive bidding…
The impact of extrinsic and package design attributes on preferences for non‐prescription drugs
Hannele Kauppinen‐RäisänenThe purpose of this paper is to examine the influence of extrinsic attributes and package design attributes on consumer preferences of high‐risk products.
The effect of competence‐based trust between physicians and administrative executives in healthcare on decision outcomes
Satyanarayana ParayitamResearch on strategic decision making has over‐emphasized the importance of competence‐based trust among the team members. Literature on healthcare is silent on the impact of…
ISSN:
2040-8269e-ISSN:
2040-8277ISSN-L:
2040-8269Renamed from:
Management Research NewsOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Jay Janney
- Prof Lerong He