American Journal of Business: Volume 5 Issue 2

After Bhopal and Valdez: Rethinking the Semanticsof Public Affairs

James P. Hill

Has the public affairs function significantly changed the way major U.S. corporations meet the growing external challenge to traditional corporate practices? Examining in detail…

What Should You Know About the Theory of Corporate Finance?

Stephen E. Skomp

This paper outlines the thinking of financial theorists on issues most relevant to those influencing financial decision‐making within a firm. While the review is not…

Perception of Labor Unions: by Union Members and Their Potential Employers

Semoon Chang, Lynn Robinson

This paper tests the hypothesis that there is a significant gap in perception between union members and their potential employers regarding the role of labor unions and the…

Alleviating Political Risk For Small U.S. Firms Investing Abroad: The Role of OPIC

Zahir A. Quraeshi, Mushtaq Luqmani, Ugur Yavas

Many U.S. companies fear investing in Third World countries because of the political risk associated with such ventures. Recent events in Iran, Nicaragua, El Salvador, the…

The U.S. Export Credit Insurance Program in Transition: FCIA and the International Marketing Executive

Alfred C. Holden

Both Washington and American business are concerned about U.S. international trade performance and various export‐finance and related support undertakings. This paper examines the…

A Manager’s Interpretation of Cross Tabulation Survey Data

N. Carroll Mohn

This practitioner’s guide is based on examples which highlight the usefulness of cross tabulation as a tool for investigating cause‐effect relationships in the business…

Internship Programs As A Learning Tool: A Survey of Marketing Curriculum

Tony Henthorne, Cynthia Easterling, Marian Jernigan

The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an…

From Strategic Plan to Strategic Practice: The Communications Connection

Kenneth J. Calhoun, Albert L. Lederer

A key to the effective implementation of strategic plans is the communication of the strategic plans to executives in functional areas. A study of eighteen organizations revealed…