American Journal of Business: Volume 36 Issue 2

Subject:

Table of contents

Have changes in audit standards altered client perceptions of auditors?

Marcus Doxey, Robert Ewing

Changes in external auditing over four decades motivates a historical investigation of how client employees' perceptions of auditors have changed across this period.

The influence of personality and social traits on the importance of brand design of luxury brands and brand loyalty

Amirreza Konjkav Monfared, Arefeh Mansouri, Negar Jalilian

Buyers of luxury clothing products usually place great importance on design because they can satisfy their personal needs. However, the underlying motivation for buying luxury…

1844

Business analytics practices and managerial implications based on the evidence from Korea

Hokey Min

Despite a growing interest in business analytics (BA) from the business and academic communities, it is still unknown what truly motivates and hinders the adoption of BA. To have…

Cover of American Journal of Business

ISSN:

1935-5181

Online date, start – end:

1986

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr David Burnie