American Journal of Business: Volume 35 Issue 1


Table of contents

The effect of innovative food products on shaping the image of their offerors

Agnieszka Izabela Baruk, Sebastian Białoskurski

The main purpose of this article is to determine the significance of selected reasons for the market success of a new food product depending on the perception of the offeror.

A comparison of bank and credit union growth around the financial crisis

Wenling Lu, Judith Swisher

The purpose of this research is to examine the growth rates of commercial banks and credit unions around the financial crisis and recovery. Credit unions are analyzed as a group…

Reorienting business education through the lens of Ernest Boyer

K. Doreen MacAulay, Mark J. Mellon, Walter R. Nord

This article assesses the ability of Boyer's (1990) four-function definition of scholarship to address critiques of business schools. Boyer's definition of scholarship is…

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Emerald Publishing Limited

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  • Dr David Burnie