Table of contents
Testing the concepts of market mavenism and opinion leadership in China
Jie Zhang, Wei-Na LeeMarket mavenism and opinion leadership are two important consumer influential concepts in marketing communication literature. The purpose of this paper is to explore two…
427
Monetary compensation, workforce-oriented corporate social responsibility, and firm performance
Mingming Feng, Xiaodan "Abby" Wang, Jagjit S. SainiPrior literature has established the theoretical and statistical linkages between monetary compensation and firm performance, yet little is known about how the association between…
2503
ISSN:
1935-5181Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr David Burnie