American Journal of Business: Volume 27 Issue 2

Subject:

Table of contents

Six Sigma sales and marketing: application to NCAA basketball

Peter A. Salzarulo, Timothy C. Krehbiel, Stephen Mahar, Lance S. Emerson

Today's economic climate has fueled intense competition for entertainment dollars, including those spent on professional and intercollegiate sports. The purpose of this paper is…

2025

Contrasting continuous quality improvement, Six Sigma, and lean management for enhanced outcomes in US hospitals

Charles R. Gowen, Kathleen L. McFadden, Sriranjita Settaluri

Rapidly rising healthcare costs, partially due to preventable medical errors, have led hospitals to redouble their process improvement (PI) efforts. The purpose of this paper is…

2192

Extreme return correlation and volatility: a two‐threshold approach

Harikumar Sankaran, Anh Nguyen, Jayashree Harikumar

The purpose of this paper is to examine the relation between extreme return correlation and return volatility, in the context of US stock indexes, by detecting clusters of extreme…

Social media usage: an investigation of B2B salespeople

Roberta J. Schultz, Charles H. Schwepker, David J. Good

A great deal has been written recently in the practitioner press about the strategic importance and usage of social media. However, as practitioners only release limited…

4779
Cover of American Journal of Business

ISSN:

1935-5181

Online date, start – end:

1986

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr David Burnie