Table of contents
Why Does Emerging Media Matter?
Michael J. HicksThe IT sector lost both workers and output following the dot‐com crash of 2000. Despite this loss of employment and earnings, information technology has become a more ubiquitous…
Time‐User Preference and Technology Acceptance: Measure Development of Computer Polychronicity
Joshua M. Davis, Lorraine S. Lee, Mun Y. YiPast research recognizes the important influence of individual beliefs on technology acceptance and use. This line of research has also identified a variety of factors that drive…
The Renaissance of Outdoor Advertising: From Harlem to Hong Kong
Tomas A. Lopez‐Pumarejo, Myles BassellThis paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device…
Spyware and Adware: How Do Internet Users Defend Themselves?
Rajendran Sriramachandramurthy, Siva K. Balasubramanian, Monica Alexandra HodisThe spread of broadband Internet has resulted in the increase of spyware and adware. This study highlights their damaging effects and proposes a model that captures defensive…
Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication
Jie Zhang, Terry DaughertyFew studies have explored the direct influence of social networking websites (SNWs), and to the best of our knowledge, none have examined the indirect influence of SNWs on users…
ISSN:
1935-5181Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr David Burnie