American Journal of Business: Volume 11 Issue 1

Perceived Value: A Dimension of the Consumer Risk Construct

William B. Dodds

This paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non‐monetary risk reinvigorates a promising…

The Small Agency/Client Relationship: The Samll Client’s Perspective

William S Sekely, Vicki L. Blakney

A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance…

Corproate Earnings and the Stock Market

Keith V. Smith

Common stock prices and returns are alleged to depend on how corporate earnings progress over time. This paper investigates at the aggregate level how certain components of…

The Development and Application of Priority Profiles

R. Dan Reid, Craig H. Wood

Strategic management research and practice suggest that consistent decision making across functional lines of a business can improve profitability. Using a survey database of 123…

Procedures for Improving Security of Local Area Networks

Susan D. Haugen, James E. LaBarre, Willard M. Korn

Security of data and information has always been a concern for business organizations. With recent trends towards down‐sizing and the implementation of Local Area Networks, the…

The Use of Work Teams in Organizations: An Analysis of Type and Implementation

William LaFollette, Jeffrey S. Hornsby, Brien N. Smith, William I. Novak

This paper examines self‐directed work teams (SDWT) from a social psychological perspective. It is asserted that SDWTs, and other types of work teams, are part of a continuum of…