Journal of Islamic Marketing: Volume 9 Issue 3


Table of contents

Implementing air cargo halal warehouse: insight from Malaysia

Nor Aida Abdul Rahman, Mohammad Fakhrulnizam Mohammad, Suzari Abdul Rahim, Hazariah Mohd Noh

This study aims to discuss the challenges in implementing halal warehouse in the air cargo context along with the standard handling process for the storage of halal product for…


A qualitative investigation into consumption of halal cosmetic products: the evidence from India

Shadma Shahid, Faheem Ahmed, Uzma Hasan

India accounts for the third-largest Muslim population in the world after Indonesia and Pakistan. The previous studies about halal consumption have focused on the “food and money…


Role of religiosity in purchase of green products by Muslim students: Empirical evidences from India

Mohammed Naved Khan, Mohd Danish Kirmani

This paper aims to investigate the role of religiosity in Indian Muslim students with the objective of mapping their attitude towards green products.

Perception of the takaful operators’ performance towards customers’ intention in using medical takaful card among public sector

Muhammad Zarunnaim Haji Wahab

This paper aims to examine the level and the relationship between the perception of the performance of takaful operators and the customers’ intention in using medical takaful card…


Towards a better understanding of fashion clothing purchase involvement

Mahfuzur Rahman, Mohamed Albaity, Che Ruhana Isa, Nurul Azma

This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as…


Customer decision-making styles as a tool for segmenting digital products market in Iran

Shahryar Mohsenin, Seyedamir Sharifsamet, Mohammad Rahim Esfidani, Lucas A. Skoufa

The purpose of this paper is to define and develop digital products market segments in Tehran based on consumers’ buying decision-making styles (CDS) and testing applicability of…

Factors influencing the adoption of the crowdfunding-waqf model (CWM) in the waqf land development

Mohamed Asmy Bin Mohd Thas Thaker

This paper aims to examine the behavioural intention of donors or crowd funders to use crowdfunding-waqf model (CWM), as this model is proposed to address the liquidity problem…


The effect of entrepreneurial marketing on halal food SMEs performance

Morteza Hendijani Fard, Nader Seyyed Amiri

Small and medium enterprises (SMEs) need to use specific marketing strategies and approaches due to their limited resources and capabilities. Entrepreneurial marketing (EM) is an…


A citation analysis of corporate social responsibility (1970-2014): insights from Islamic perspective

Yazeed Alfakhri, Mohammad Nurunnabi, Demah Alfakhri

The purpose of this paper is to analyse the citations of scientific research on the concept of corporate social responsibility (CSR) from 1970 to 2014. In particular, several…


Determinants of low adoption of Islamic banking in Pakistan

Irfan Butt, Nisar Ahmad, Amjad Naveed, Zeeshan Ahmed

The purpose of this paper is to examine the reasons behind low penetration of Islamic banking in Pakistan. Specifically, the study investigates the differentiation of Islamic…

Back to the future: historical nostalgia and the potentials for Islamic marketing research

Noha M. El-Bassiouny, Nada Zahran

The purpose of this paper is to draw Islamic marketing researchers’ attention to the potentials that historical nostalgia has for Islamic marketing research.

Purchase intention of “Halal” brands in India: the mediating effect of attitude

Prerna Garg, Richa Joshi

The purpose of this paper is to review the existing state of research on “Halal” branding and to propose and empirically test the framework for understanding the purchase…

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  • Prof Jonathan Wilson