Journal of Islamic Marketing: Volume 8 Issue 3


Table of contents

Factors affecting to select Islamic credit cards in Pakistan: the TRA model

Muhammad Ali, Syed Ali Raza, Chin-Hong Puah

This paper aims to investigate the factors affecting intentions to select Islamic credit cards in Pakistan by using the theory of reasoned action (TRA) model. In general, bank…


Determinants of consumer’s willingness to boycott surrogate products

Asmat-Nizam Abdul-Talib, Mohd Muttaqin Mohd Adnan

The purpose of this study is to examine the willingness to boycott among Malaysian consumers towards the surrogate products associated with Israel. The present study was based on…

Brand religiosity aura and brand loyalty in Indonesia Islamic banking

Sri Wahyuni, Nani Fitriani

Brand loyalty reveals about such important issues as brand personality and brand bond. This study mainly examines the influence of brand aura on brand loyalty management. The…


Destination selection for education tourism: Service quality, destination image and perceived spirituality embedded model

Muhammad Sabbir Rahman, Aahad M. Osman-Gani, Murali Raman

The purpose of this research is to empirically examine the critical factors that are influencing international students’ perception in the selection of a destination for education…


The influence of knowledge, attitude and sensitivity to government policies in halal certification process on organizational performance

Baharudin Othman, Sharifudin Md. Shaarani, Arsiah Bahron

The purpose of this research is to observe how the industry’s knowledge, attitude and sensitivity of the industry to the government’s current policy regarding the halal…


Beliefs about Islamic advertising: an exploratory study in Malaysia

A. Shafiq, A. Haque, K. Abdullah, M.T. Jan

This paper aims to explore people’s beliefs towards Islamic advertising.


Is Hijab a fashion statement? A study of Malaysian Muslim women

Fadila Grine, Munazza Saeed

The purpose of this research is to analyze the motivation behind the hijab behavior in a multicultural environment of Malaysia; it is a religious obligation or fashion behavior…


Malaysian Islamic medical tourism market: a SWOT analysis

Suhana Mohezar, Sedigheh Moghavvemi, Suhaiza Zailani

This paper aims to examine challenges and prospects of the Malaysian Islamic medical tourism sector and suggests strategies to leverage the strengths and opportunities as well as…


Halal risk management: combining robustness and resilience

Marco Tieman

The purpose of this paper is to introduce a supply chain view of a robust and resilient halal brand. In this conceptual paper, a risk prevention-mitigation-recovery cycle is…


Intention of and commitment towards purchasing luxury products: A study of Muslim consumers in Malaysia

Nur Jahan Khan, Mohammed Abdur Razzaque, Nik Mohd Hazrul

The purpose of this study is to empirically probe into the impact of product-related factors on the purchase intention (PI) of luxury products by Muslim consumers in Malaysia and…


The adoption of Islamic banking services in Malaysia

Nurul Shahnaz Mahdzan, Rozaimah Zainudin, Sook Fong Au

The purpose of this paper is to examine the level of understanding of Islamic banking concepts and the factors that influence Islamic banking adoption in Malaysia, based on…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson