Journal of Islamic Marketing: Volume 8 Issue 2


Table of contents

The role of religious norms, trust, importance of attributes and information sources in the relationship between religiosity and selection of the Islamic bank

Hardius Usman, Prijono Tjiptoherijanto, Tengku Ezni Balqiah, I. Gusti Ngurah Agung

This paper aims to examine the assumption used in previous studies that all Muslims adopt and believe the same law on the prohibition of bank interest and to investigate the…


An Islamic macromarketing perspective on sustainability

Noha M. El-Bassiouny, Jonathan A.J. Wilson, Suzan Esmat

The purpose of this paper is to present a new conceptualization of sustainability. The authors adopt a macromarketing perspective based on Islamic traditions while delving into…

Frugal doesn’t mean ordinary: a religious perspective

Volkan Yeniaras, Tugra Nazli Akarsu

Exchange is often identified as the primary role of marketing. Consumer behaviour literature, therefore, focuses on uncovering the characteristics of decision-making styles of…

Managing consumer-based brand equity through brand experience in Islamic banking

Mohsin Altaf, Naveed Iqbal, Sany Sanuri Mohd. Mokhtar, Maqbool Hussain Sial

The purposes of the study are to investigate the role of brand experience in the generation of consumer-based brand equity (CBBE) in Islamic banking and to identify the important…


Examining the variation in willingness to buy from offending product’s origin among fellow nationals: A study from the Arab/Muslim-Israeli conflict

Tariq Abdullatif Halimi

This paper aims to examine the variation in Arab/Muslim consumers’ willingness to buy (WTB) from product’s origins (POs) involved in the Arab/Muslim-Israeli animosity case despite…

The relationship between Islamic marketing ethics and brand credibility: A case of pharmaceutical industry in Yemen

Murad Mohammed Al-Nashmi, Abdulkarim Abdullah Almamary

In an effort to build a useful conceptual framework that enhances understanding and permits practical application of ethics, this paper aims to understand the relationship and…


Key cultural values underlying consumers’ buying behaviour: a study in an Iranian context

Masoud Karami, Omid Olfati, Alan J. Dubinsky

By reviewing Iranian cultural values, this paper aims to identify Iranian cultural values that underlie consumers’ buying behaviours.


Effect of religiosity on the decision to participate in a boycott: The moderating effect of brand loyalty – the case of Coca-Cola

Fawzi Dekhil, Hajer Jridi, Hana Farhat

This research aims to analyze the effects of religiosity on the decision to participate in a boycott and the effect of a boycott on attitudes toward the boycotted brand. It also…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson