Journal of Islamic Marketing: Volume 8 Issue 1


Table of contents

Antecedents of word of mouth behaviour among female grocery shoppers in Iran

Patricia Harris, Nasim Alsadat Khatami

The purpose of this paper is to report on research on the antecedents of word of mouth (WOM) behaviour among Iranian women in the context of grocery shopping.

Boycotting foreign products: a study of Indonesian Muslim consumers

Dessy Kurnia Sari, Dick Mizerski, Fang Liu

This paper aims to investigate the motivations behind Muslim consumers’ boycotting of foreign products. The act of boycotting foreign products has become increasingly common among…


A crystallized exposition on Indian Muslims’ attitude and consciousness towards halal

Rajasekhara Mouly Potluri, Rizwana Ansari, Saqib Rasool Khan, Srinivasa Rao Dasaraju

This study aims to investigate the attitude and consciousness of Indian Muslims toward halal and also to indicate the alertness of Muslim students about halal in their daily life.

What travel motivational factors influence Muslim tourists towards MMITD?

Muhammad Khalilur Rahman, Suhaiza Zailani, Ghazali Musa

The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to…


Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim

Fawzi Dekhil, Hajer Boulebech, Neji Bouslama

The purpose of this paper is to describe the effects of religiosity on attitude and personal orientation toward luxury brands and on purchase and repurchase intentions…


Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies

Thanaseelen Rajasakran, Santhidran Sinnappan, Thinavan Periyayya, Sridevi Balakrishnan

The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory.

Halal certification organizations in the United Kingdom: An exploration of halal cosmetic certification

Carrie Amani Annabi, Olufunbi Olajumoke Ibidapo-Obe

The aim of this paper is to investigate the role that halal certification organisations (HCOs) play in the UK in assuring quality in halal cosmetics.


Halal logistics opportunities and challenges

Suhaiza Zailani, Mohammad Iranmanesh, Azmin Azliza Aziz, Kanagi Kanapathy

The purpose of the paper is to investigate the challenges and opportunities for logistics companies in Malaysia to adopt halal logistics. Logistics plays a key role in protecting…


Effect of restaurant reward programs on customers’ loyalty: evidence from Iran

Kambiz Heidarzadeh Hanzaee, Fariba Esmaeilpour

The purpose of this paper is to examine how the moderating effect of restaurant type (fast food versus casual dining) affects the Generation Y’s customers’ reaction to reward time…

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  • Prof Jonathan Wilson