Journal of Islamic Marketing: Volume 7 Issue 4


Table of contents

Forecasting patronage factors of Islamic credit card as a new e-commerce banking service: An integration of TAM with perceived religiosity and trust

Dariyoush Jamshidi, Nazimah Hussin

Understanding the important patronage factors of Islamic credit card as a new e-commerce banking service is essential for bankers and users. Although some previous studies have…


The efficacy of the model of goal directed behavior in explaining Islamic bank saving

Wahyu T. Setyobudi, Sudarso Kaderi Wiryono, Reza Ashari Nasution, Mustika Sufiati Purwanegara

The purpose of this paper is to test the efficacy of model of goal-directed behavior (MGB) to explain and predict savings at Islamic bank behavior. The importance of understanding…

From philanthropy to broader social engagement: Muslim consumers’ response to corporate social marketing strategies in Dubai

Catherine Nickerson, Valerie Priscilla Goby

This paper aims to investigate the potential effectiveness of using corporate social marketing (CSM) as part of an advertising campaign targeting local Muslim consumers in Dubai…

An empirical study on non-Muslim’s packaged halal food manufacturers: Saudi Arabian consumers’ purchase intention

Afshan Azam

This study aims to investigate the determinant factors that consumers may consider in buying halal packaged food produced by non-Muslim manufacturers.


Can halal certification influence logistics performance?

Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid, Thoo Ai Chin

The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future…


Factors influencing fashion consciousness in hijab fashion consumption among hijabistas

Siti Hasnah Hassan, Harmimi Harun

The purpose of this paper is to develop a method to understand the predictors of hijab fashion consciousness and consumption. Muslim women in developing countries have evolved…


Effect of religiosity on ecologically conscious consumption behaviour

Tajamul Islam, Uma Chandrasekaran

This study aims to explore whether religiosity influences ecologically conscious consumption behaviour (ECCB) among Muslim consumers in India.

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Emerald Publishing Limited

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  • Prof Jonathan Wilson