Journal of Islamic Marketing: Volume 7 Issue 3


Table of contents

Role of religious beliefs in blood donation behavior among the youngster in Iran: A theory of planned behavior perspective

Parvaneh Charsetad

The main purpose of this research is investigating the role of religion in sculpting blood donation behavior in younger adults by using the theory of planned behavior (TPB).


A study on the boycott motivations of Malaysian non-Muslims

Asmat-Nizam Abdul-Talib, Samshul-Amry Abd-Latif, Ili-Salsabila Abd-Razak

This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying…


A study on the mediating role of halal perception: determinants and consequence reflections

Suraiya Ishak, Abd Hair Awang, Mohd Yusof Hussain, Zaimah Ramli, Sarmila Md Sum, Suhana Saad, Azima Abd Manaf

The purpose of this paper is to examine potential determinants of halal perception and to validate the mediating model of halal perception on purchasing decision of Malaysian…


Investigating the key determinants of Muslim ethical consumption behaviour amongst affluent Qataris

Khurram Sharif

The purpose of this research paper was the study of an affluent Islamic market, going through a rapid economic and social transformation, from an ethical consumption perspective…


Measuring halal brand association (HalBA) for Islamic banks

Suharni Maulan, Nor Asiah Omar, Maisarah Ahmad

The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of…


Furthering the thought on Islamic work ethic: how does it differ?

Jihad Mohammad, Farzana Quoquab

The purpose of this paper is to highlight the underlying values of Islamic work ethic (IWE) that distinguish it from other ethical perspectives such as Protestant work ethic…

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Emerald Publishing Limited

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  • Prof Jonathan Wilson